Transcript Accelerating the EV Market in the Golden State

Accelerating the EV Market
in the Golden State
Wade Crowfoot
Office of Governor Edmund G. Brown Jr.
June 9, 2013
Our Target:
1.5 Million
Zero-emission vehicles
in California by 2025.
Initial Approach: Regulation
ZEV Mandate (1990):
Requires major auto
manufacturers selling
vehicles in California to
build Zero-Emission
Vehicles.
10 Partner States
(aka “Section 177 States”):
• Connecticut
• Maine
• New Jersey
• New York
• Maryland
• Massachusetts
• Oregon
• Pennsylvania
• Rhode Island
• Vermont
Governor’s Executive Order B-16-2012
2020
• ZEV infrastructure can support 1 million vehicles
• Costs of ZEVs competitive with conventional vehicles
• ZEVs are accessible to mainstream consumers
• Widespread use of ZEVs for public transportation and freight
2015
• Community readiness in metro areas
• Private investment and manufacturing growing
• Academic & research institutions build
understanding of ZEVs
• State fleet ZEV mandates begin
2025
• 1.5 million ZEVs on CA roadways
• Easy access to ZEV infrastructure
• ZEV industry is strong part
of state’s economy
• ZEVs displace 1.5 billion gallons
of petroleum fuels
Current Approach: Partnerships
– Automakers
– Utilities
– Charging Station Providers
– Local Governments
– Regulators (State agencies, Air Quality Districts)
– Consumer Groups
Shared Vision and Roadmap
2013 Action Plan
• Partnership of 11 state
agencies
• Driven by the Governor’s
Office
• Open process, input from
broad range of stakeholders
• 119 specific actions (with
responsible agencies and
timelines)
Four Major Goals in the Action Plan
Key Action Plan Priorities on
Infrastructure
• Continue “AB 118” funding for research,
development and deployment.
• Ensure broad access to charging for all drivers
(including interoperability, central data).
• Get pricing right for EV charging.
• More signage for drivers.
• Steer statewide building codes and standards
to ZEV-readiness.
Key Infrastructure Questions
• How much infrastructure is needed outside a
car owner’s home?
• How smart and fast must infrastructure be?
• Where should this additional workplace and
public infrastructure be placed?
• How to scale up in multi-family dwellings?
• How much public investment is needed?
Key Action Plan Priorities on
Consumer Demand
• Continue state consumer rebate for Evs
• Maintain HOV lane access
• Explore/support how to reduce up-front costs
of Evs
• Promote consumer awareness campaigns; let
them leverage government
• Get “butts in seats” through expanding public
sector fleets.
Key Consumer Questions
• What’s most effective to get consumers into
EVs?
• How do we transition from “early adopters” to
mainstream buyers?
• How important are the rebates/credits?
How/when should they be ramped down?
• How can we leverage strong customer
satisfaction with Evs?
Good News: We’re making progress
The Challenge: Fundamental Transformation
Why Are We Excited about the future?
• Drivers love their EVs: 92% of Chevy Volt users
say they would buy it again (Consumer
Reports)
• Tesla S outsells Mercedes equivalent in first
quarter of 2013
• Toyota Prius became best selling vehicle model
in California in 2012.
• New 2013 and 2014 electric vehicle models at
all price-points.
• EV Sales continue to grow outside of California;
a national movement is growing.
This Can Happen
The last 20 Years:
The next 20 Years: