Transcript Part II. Consumers - Silicon Valley Leadership Group

Part II. Consumers
While EVs are increasingly visible around California,
many consumers are still unaware or unfamiliar with
EVs.
• How can we collectively help auto companies and
dealers build consumer demand?
• What creative roles can state or local governments
play in this effort?
• What specific governmental actions will actually
make a difference?
• How can we get more “butts in seats” to experience
first-hand the ZEV driving experience
Part II. Consumers
• How can we get more “butts in seats” to experience
first-hand the ZEV driving experience
•
Driver ed businesses to train folks in Evs
•
When dealers have customers coming in for service,
loaner is EV
•
Recognition for leadership dealerships
•
Government: Sustainable communities strategies –
help metro regions set up sustainable living centers
(homes, locations, Evs, etc.)
Part II. Consumers
• How can we get more “butts in seats” to experience
first-hand the ZEV driving experience
• Increase Evs in fleets
• More R&Ds – employers, schools etc in exchange
for free chargers
• ZEV financing – saved fuel costs upfront-ed
• Shared…
• Get vehicles to drivers for more days
• Recondition gas cars as evs (jobs, recycling, ev
benefits)
• Car/vanpools (Seattle/King County)
Part II. Consumers
• How can we get more “butts in seats” to experience
first-hand the ZEV driving experience
• 1-time coupon/use for errands
• App in the car for charging location access
Part II. Consumers
• How can we get more “butts in seats” to experience
first-hand the ZEV driving experience
• $50 off VLF if you have test driven an EV
• $250 off (Evernote model)
• Reasonable lease term on lease overage
• Standing test drives at Farmers’ Market
• Decouple battery cost to drive down upfront
vehicle cost
Part II. Consumers
• How can we get more “butts in seats” to experience
first-hand the ZEV driving experience
• Different & more incentives: Reduced cost of
travel on dedicated toll roads/ HOT lanes
• R&Ds organized by the utilities (giant appliance)
Part II. Consumers
• How can we get more “butts in seats” to experience
first-hand the ZEV driving experience
• Government fleets (& taking them home)
• Reserve parking @ transit locations w EVSEs
Part II. Consumers
• How can we get more “butts in seats” to experience
first-hand the ZEV driving experience
•
Subsidizing Evs in rental car / carsharing (extended experience)
•
Public motor pools/fleets
•
Reducing lease rates through residual battery use
•
Dealerships with access cards at point of sale
•
Subsidizing dealership market entry barrier (infrastructure for
charging & servicing)
•
Intermodal services (transit, etc.)
•
Consumer starter kit (Infrastructure location, total cost of
ownership, etc)
•
HOV sticker (near term at least)