Transcript Development & Outreach Annual Plan 2013-14

DEVELOPMENT &
OUTREACH 2015
Florida Trail Association
2014 Year End Appeal
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Year End Appeal Campaign ran November 26th—
December 31st.
Kicked off with week-long countdown to
#GivingTuesday (December 2nd).
 Daily
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Facebook posts with graphics.
Email appeal campaign, three separate emails plus
initial kickoff email letter.
 Network
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for Good, 38 donors, $5782.84.
Total $10,395
The Good, The Bad, Etc.
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The good: 2013 year end appeal raised $5,420,
we doubled that in 2014!
The bad: 54 members donated online in 2013, only
38 this year.
The Ugly:
Ice Age Trail, $25k (8-10 donors giving +1,000)
 North County Trail Alliance, $124k
 Continental Divide Trail Coalition, $45k (includes
Indiegogo campaign that raised $25k)
 Pacific Crest Trail Association, $61k
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2015 Priorities
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Resuscitating (very basic) planned giving program
Continue to grow year-end campaign
 Include
mailer for 2015
 Recruit a corporate match for #GivingTuesday

Grow Board Fundraising
 100%
Board giving (we had it last year, let’s get back
there!)
 Cultivate Board fundraising & donor care

Crowdfunding Campaign….do we dare?
Planned Giving
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Legacy Circle
 Naming

FTA in your estate planning.
Charitable Gift Annuities
 Donor
transfers assets in exchange for a partial tax
deduction & lifetime stream of annual income from the
charity.

Trusts
 Revocable
Living Trusts
 Charitable Remainder Trust
 Charitable Lead Trust
Planned Giving
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Current status:
 Non-functional…
6
members of the legacy circle.
 One annuity in a money market account, $5-$6 annually.
 No where on the website
Planned Giving
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Goals for 2015
Focus on the legacy circle (rename and rebrand?).
 Create planned giving brochure.
 Update planned giving section on website.
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Nature.org/gift-planning
Improve donor relations.
Recognize legacy members at annual meeting.
 Host special event at HQ for legacy members.
 Bi-annual check-in (and solicitation!) from BOD or President.
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Incorporate planned giving language in ALL communications
(mailings, Footprint, annual reports, etc).
The Role of a Board of Directors
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The Board takes leadership with fundraising.
Staff supports these efforts, but does not do the
fundraising for them!
Demonstrate commitment with Board giving. Strive
for 100% participation- funders will ask you
about this!!!
All, I repeat, ALL Board members must participate
in fundraising.
Who wants to sit on a fundraising committee?
What training and resources do you need to be
successful?
Crowdfunding
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In 2014, 30% of the $5 billion raised through
crowdfunding went to social causes.
How to deal with the perks/rewards? Lots of studies
show rewards actually reduce giving. Focus on impactdriven gifts
Crowdfunding works best for targeted campaigns.
(Specific-Measurable-Attainable-Relevant-Timely)
Create a compelling page- that means video,
messaging and media.
Build your own social media network in advance, you’ll
need them to get the word out.
Crowdfunding
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Promoters: People that will share your campaign on
email, social media, etc. They are your publicity team!
Fundraisers: People that will help solicit donations via
peer-to-peer fundraising. They’ll create minicrowdfunding campaigns on their personal sites. 50%
of crowdfunding campaigns funds come in this way.
Donors: People that contribute to your campaign.
Crowdfunding
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CauseVox
Indiegogo (individuals and nonprofits)
Kickstarter (the arts or creative pursuits)
FirstGiving (nonprofits & events)
Discussion
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Thoughts, comments, questions!
Role of chapters in fundraising?