Decision Making, Learning, Creativity, and Entrepreneurship chapter seven lecture 3

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

Senge’s Principles for Creating a Learning Organization Figure 7.8

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Building Group Creativity

• •

Brainstorming

– Managers meet face-to-face to generate and debate many alternatives.

Production Blocking

– Occurs because group members cannot simultaneously make sense of all the alternatives being generated, think up additional alternatives, and remember what they were thinking 7-3

Building Group Creativity

• •

Nominal Group Technique

– A decision making technique in which group members write down ideas and solutions, read their suggestions to the whole group, and discuss and then rank the alternatives.

Useful when an issue is controversial and when different managers might be expected to champion different courses of action 7-4

Building Group Creativity

•

Delphi Technique

– A decision-making technique in which group members do not meet face-to-face but respond in writing to questions posed by the group leader.

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Entrepreneurship

• •

Entrepreneurs

– Individuals who notice opportunities and take the responsibility for mobilizing the resources necessary to produce new and improved goods and services.

Social entrepreneurs

– those who pursue initiatives and opportunities to address social problems and needs in order to improve society 7-6

Entrepreneurship

•

Intrapreneurs

– A manager, scientist, or researcher who works inside an organization and notices opportunities to develop new or improved products and better ways to make them.

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Characteristics of Entrepreneurs

• • • • Open to experience: they are original thinkers and take risks.

Internal locus of control: they take responsibility for their own actions.

High self-esteem: they feel competent and capable.

High need for achievement: they set high goals and enjoy working toward them.

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Entrepreneurship and Management • Frequently, founding entrepreneur lacks the skills, patience, and experience to engage in the difficult and challenging work of management 7-9

Intrapreneurship and Organizational Learning • • •

Product champions

– taking ownership of a product from concept to market.

Skunkworks

– keeping a group of intrapreneurs separate from the rest of the firm.

Rewards for innovation

– linking innovation by workers to valued rewards. 7-10

Example – Xerox PARC

• • The Palo Alto Research Center is a Xerox Research & Development division Many innovations such as the laser printer, personal workstation, WYSIWYG printing, and GUI came out of PARC 7-11

Video Case: Laser Monks

• • • Which aspect of LaserMonks’ formula— quality products, competitive prices, or social entrepreneurship—would increase the chance that you would buy from this company? Which entrepreneurial characteristics does Brother Bernard McCoy exhibit?

What does the fact that the monks no longer handle their company’s operations say about them as managers?

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