ASAS KEUSAHAWANAN MGM3180
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Transcript ASAS KEUSAHAWANAN MGM3180
ASAS KEUSAHAWANAN
MGM3180
Dr Mass Hareeza Ali
Department of Marketing & Management
Faculty of Economics & Management
Universiti Putra Malaysia
[email protected]
Evaluation
•Assignment – 70% (2 major assignment)
-Internship report (individual)
-Proposal – business in future (can be individual or group up to 6
person)
•Mid term – 10%
- Ch 2:personality and general questions
- 4-5 short questions
•Final Exam – 20%
-Ch 3: Creativity
-Ch 5: Options going for business
-Ch 7: preparing business plan
-General questions on entrepreneurship
Assignment-70%
•Written activities (report) on the entrepreneur
(base on internship-4 weeks) – 35% (due:2
weeks after mid term exam)
Business proposal – 35% (due: 2 weeks
before final exam)
Internship
No need to attached every day!!!
Just pay visits to the organisation
(entrepreneur) – 2-3 hours per weeks
Take notes on the activities and also area
for improvement
Make suggestion: such as appearance,
operation, book keeping etc.
Internship
Search and attached yourself to one particular small/medium size
organisation
Most important things – their willingness to participate and cooperate
with you in completing the four weeks
Come out report on the activities and at the end with some suggestion
for improvements
Use your creativities – photo, map, questionnaire design, etc
Business Proposal
Think about any kind of business
you wish to develop if its happened
you will become entrepreneur one
day
Prepare the business proposal
Group/individual
Business Proposal
Preliminary part
-title page
-half title page
-letter of transmittal
-letter of authorisation
-table of content
-list of figures
-executive summary
-Appendix
Buss Proposal
•Introduction – comp. background, vision & mission
•Organisational chart
•Who’s who?
* strategy
•4 p’s
•Financial plan
•Gantt chart
•Limitation
Text –Buss. Proposal
• Introduction
•Marketing
•Marketing analysis
•Promotion
•Price
•Location
• Financial
•Gantt Chart
Mid term Exam
only 10 %
Chapter 3 only: Creativity, innovation and
entrepreneurship
Three short questions
Final Exam
20% (Schaper’s, third edn.2010)
Covered chapter 3 and 5 only
Chapt 3: Creativity, innovation and
entrepreneurship
Chapt 5: Options for going into business
All 5 long questions
Current issues in entrepreneurship
Important
Dateline for submission
Test and exam
Kelas maya-UPMET web
All the best