Transcript ASAS KEUSAHAWANAN MGM3180

ASAS KEUSAHAWANAN
MGM3180
Dr Mass Hareeza Ali
Department of Marketing & Management
Faculty of Economics & Management
Universiti Putra Malaysia
[email protected]
Evaluation
•Assignment – 70% (2 major assignment)
-Internship report (individual)
-Proposal – business in future (can be individual or group up to 6
person)
•Mid term – 10%
- Ch 2:personality and general questions
- 4-5 short questions
•Final Exam – 20%
-Ch 3: Creativity
-Ch 5: Options going for business
-Ch 7: preparing business plan
-General questions on entrepreneurship
Assignment-70%
•Written activities (report) on the entrepreneur
(base on internship-4 weeks) – 35% (due:2
weeks after mid term exam)
 Business proposal – 35% (due: 2 weeks
before final exam)
Internship
 No need to attached every day!!!
 Just pay visits to the organisation
(entrepreneur) – 2-3 hours per weeks
 Take notes on the activities and also area
for improvement
Make suggestion: such as appearance,
operation, book keeping etc.
Internship
 Search and attached yourself to one particular small/medium size
organisation
Most important things – their willingness to participate and cooperate
with you in completing the four weeks
Come out report on the activities and at the end with some suggestion
for improvements
 Use your creativities – photo, map, questionnaire design, etc
Business Proposal
 Think about any kind of business
you wish to develop if its happened
you will become entrepreneur one
day
 Prepare the business proposal
Group/individual
Business Proposal
Preliminary part
-title page
-half title page
-letter of transmittal
-letter of authorisation
-table of content
-list of figures
-executive summary
-Appendix
Buss Proposal
•Introduction – comp. background, vision & mission
•Organisational chart
•Who’s who?
* strategy
•4 p’s
•Financial plan
•Gantt chart
•Limitation
Text –Buss. Proposal
• Introduction
•Marketing
•Marketing analysis
•Promotion
•Price
•Location
• Financial
•Gantt Chart
Mid term Exam
 only 10 %
 Chapter 3 only: Creativity, innovation and
entrepreneurship
Three short questions
Final Exam
 20% (Schaper’s, third edn.2010)
 Covered chapter 3 and 5 only
 Chapt 3: Creativity, innovation and
entrepreneurship
Chapt 5: Options for going into business
All 5 long questions
Current issues in entrepreneurship
Important
 Dateline for submission
 Test and exam
Kelas maya-UPMET web
All the best