ASAS KEUSAHAWANAN MGM3180
Download
Report
Transcript ASAS KEUSAHAWANAN MGM3180
ASAS KEUSAHAWANAN
MGM3180
Dr Mass Hareeza Ali
Department of Marketing & Management
Faculty of Economics & Management
Universiti Putra Malaysia
Evaluation
Assignment – 80%
Final Exam – 20%
Assignment-80%
Entrepreneur’s Profile – 20%
Internship – attached to one particular
small/medium organisation (4 weeks)
*Written activities (report) as entrepreneur
(base on internship) – 30%
Business proposal – 30%
Profile
Someone (of course entrepreneur) whether
well known or not but admire most by you in
terms of his/her skill as entrepreneur!
Write about his/her profile.
Use your creativity to complete this.
Internship
Search and attached yourself to one particular small/medium size
organisation
Most important things – their willingness to participate and cooperate
with you in completing the four weeks
Come out report on the activities and at the end with some suggestion
for improvements
Use your creativities – photo, map, questionnaire design, etc
Business Proposal
Think
about any kind of
business you wish to develop if
its happened you will become
entrepreneur one day
Prepare the business proposal
Business Proposal
Preliminary part
-title page
-half title page
-letter of transmittal
-letter of authorisation
-table of content
-list of figures
-executive summary
-Appendix
Buss Proposal
•Introduction – comp. background, vision & mission
•Organisational chart
•Who’s who?
* strategy
•4 p’s
•Financial plan
•Gantt chart
•Limitation
Text –Buss. Proposal
• Introduction
•Marketing
•Marketing analysis
•Promotion
•Price
•Location
• Financial
•Gantt Chart
Mid term Exam
only 10 %
Chapter 3 only: Creativity, innovation and
entrepreneurship
Three short questions
Final Exam
20% (Schaper’s, 2004)
Covered chapter 3 and 5 only
Chapt 3: Creativity, innovation and
entrepreneurship
Chapt 5: Options for going into business
All 5 long questions
Important
Dateline for submission
Test and exam
Kelas maya
All the best