Transcript Chapter One - Middle East Technical University

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Marketing Research Associations Online
Syndicated Research Environment in Turkey
TİAK: Nielsen Media Research TNS
BİAK: TNS
RİAK: IPSOS
IAB: IPSOS-Gemius
TGI: Nielsen & TNS
Hane Tüketim Paneli: IPSOS
TV ve Basın Reklam Harcamaları: Bileşim Medya (Nielsen)
Radyo Reklam Harcamaları: SAM Araştırma Nielsen
Perakende Paneli: Nielsen
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Marketing Research Associations Online
Domestic
AD: Pazarlama ve Kamuoyu Araştırmacıları Derneği
( tuad.org.tr )
RVD: Reklamverenler Derneği ( www.rvd.org.tr )
RD: Reklamcılar Derneği ( www.rd.org.tr )
IAA: Uluslararası Reklamcılık Derneği ( www.iaaturkey.com )
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Marketing Research Associations Online
International
ESOMAR: European Society for Opinion and Marketing
Research (www.esomar.nl)
MRS: The Market Research Society (UK) (www.marketresearch.org.uk)
MRSA: The Market Research Society of Australia (www.mrsa.com.au)
PMRS: The Professional Marketing Research Society (Canada)
(www.pmrs-aprm.com)
AAPOR: American Association for Public Opinion Research (www.aapor.org)
ARF: The Advertising Research Foundation (www.amic.com/arf)
CASRO: The Council of American Survey Research Organizations (www.casro.org)
MRA: Marketing Research Association (www.mra-net.org)
RIC: Research Industry Coalition (www.researchindustry.org)