Transcript Slide 1

American Red Cross 2.0.
Lead and Empower
What about you?
 Name
 Chapter
 How do you describe yourself as a Red Cross
volunteer?
 How many years have you been volunteering
for the Red Cross?
 What has drawn you to stay connected with
the organization?
One Red Cross – Our Red
Cross
One Red Cross
The case :
The strength of the American Red Cross is its network of
chapters and volunteers delivering lifesaving services in
communities nationwide. To ensure the chapter network
remains strong and vibrant, the Red Cross is working to more
closely align operations across the organization—such as
service delivery, fundraising, and volunteer recruitment—to be
the most efficient and effective.
One Red Cross
The vision:
The goal is an American Red Cross where every chapter has
the budget required to deliver vital Red Cross services every
day; where it raises more money by speaking to donors with one
voice; where it saves time and money by streamlining backoffice work across the organization; and where compelling and
consistent marketing messages tell the Red Cross story more
powerfully.
How does the Organization look
like?
Red Cross Field Governance Structure
President and CEO’s Strategic
priorities
1. Bring Biomedical Services operations into
compliance with the FDA.
2. Achieve financial stability
3. Increase donations
4. Revitalize our brand
5. Overhaul IT
6. Improve teamwork
Red Cross Favorability Rating among young people
Red Cross support among young people continues to be strong*
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Younger Americans have more trust in the Red Cross (83% for 18-44
year olds)
– Younger Americans tend to recall very favorable Red Cross stories (45% for
18-34 year olds).
– Younger Americans show the highest interest in donating blood (43% for
18-44 year olds).

Younger Americans are most likely to view Red Cross as an
organization they want to be a part of (40% for 18-34 year olds).
* Results are based on an omnibus telephone survey of 1,004 US adults 18 years and older,
conducted by ORC International January 9-12, 2009. Margin of error is +/-3.1%t at the 95%
confidence level.
Lines of Service
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Disaster/Preparedness
International
Blood
Health & Safety
Service to Armed Forces
Tell us more
 What skills can youth volunteers bring?
 What skills can youth develop from
volunteering?
Your Area of Expertise
 Write down on an adhesive 1 to 3
area(s) of expertise that you have
– For example: Youth on boards, blood
drives, Scrubby Bear, etc
 Place the adhesive somewhere visible
Find Your Trio
 Your piece of paper will have a name on it – this name is
part of a trio
 Find the rest of your trio!
– For example: Bacon, lettuce, tomato
 Introduce yourselves and mention your “area(s) of
expertise”
 If you have similar expertise – trade group members!
Consulting Session
 Identify one person to be the client (don’t worry, everyone
will get a chance )
 The other two will be consultants
 The client will take 11 minutes to discuss a service project
in a line of service at his/her club field unit
 Consultants discuss how you can take that project to the
next level
– Write down challenges, solutions, wish list
 Switch until each group member has a chance to be the
client
 Identify one challenge to share with the rest of the group
Report on Challenges
Questions?
 Facilitators: insert your contact
information