Transcript Slide 1
Improving Your Sales and Marketing Using Microsoft Solutions David Overton Head of Small Business Technology – http://uksbsguy.com Agenda Key questions and scenarios What can Microsoft do to help with Sales and Marketing Discussion Next Steps Ground Rules I don’t wish to teach my grandmother to suck eggs, please say so if you think I am My appearance and poor memory is deliberate Lets talks Ask questions Key IT questions to ask yourself What stage is your business at? Do you need to manage your customers more effectively? Do you want your business to be perceived professionally and to stand-out more? Is data and computer security a concern? Do you want to work out and about more? Will you be using it at home as well? “What do you want your computers to do for you?” Find, Relate, Act Information Access Digital Information Explosion The starter Small Business In the Digital Home Home Office Internet • Home based • Sharing computer with family • No separate offices The Growing Small Business In the Digital Home Mobile The Office Internet Other Businesses • Home / office based • Some IT infrastructure • No Server The Expanded Small Business In the Digital Home Mobile The Office Internet Other Businesses • Home / office based • Invested in IT infrastructure • Server Devices that do work connected or disconnected Services Technology that you own that sits “at the centre” delivering value for your business Services that you use “in the cloud” – either free or paid for, however you don’t own it Servers Clients Generic Architecture Diagram Services Servers Clients The Technologies for Today Solutions need multiple products What do you want to do? Professional e-mail E-mail via many access points Personal, business and shared calendars Ability for others to see diary and manage / request time Find information no matter where it is filed Use all information that we have access to Build compelling documents and brochures Deliver in house what only used to be available via an agency Have full access to your customer information anywhere Manages and share the sales and support Run the best applications to help you run your business There are more Line of Business (LOB) applications on Windows Keep all your business information safe and easy to recover Stop “nasty” things happening to your PCs Appearing Professional Presenting your company in a professional way Present yourself on paper and on-line in a professional manner Keep your image up to date and consistent Appear larger than you are and well connected Examine your business easily and share the information Trying to avoid “Can I really trust someone who has a g-mail account for business” “I am free on that day, but I am not sure about Bill. I’ll ask him later and get back to you” “But your web site said you offered it with these terms” “Oh my god. Have you seen this proposal – it looks like several monkeys were at work on it and the forgot to grammar check it” “I need to spend some time at this” “I didn’t realise we had sent you that document already, that changes things a lot” Did you know? Less than 27 percent of 18 million small businesses surveyed have a Web site. Workers spend 15–30 percent of their time looking for information. Employees get 50–75 percent of information from other people. SOURCE: IDC, Gartner, University of California, Berkley I’m going to talk about Finding information Managing your e-mail and diary Making smart looking documents Understanding information in Excel Managing Your Customers How to keep up to date with customers, contacts, marketing campaigns, proposals, opportunities and sales pipeline Have one central location for all customer data Run personalised and targeted campaigns Track and action responses to your communications Manage sales opportunities more efficiently Improve Customer Relationships “How do I keep on top of all the changes that happen in my accounts when I get so many e-mail updates – working out which is the one I want” “if only I had your customer data with me…” “How can I do my own marketing and measure the success of my campaigns” “Do you know how much I have spent with you over the last two years” “I want tighter control over my business costs and cash flow” “How do I attract new customers in a cost effective way” I’m going to talk about Managing your customers using a secret tool Running targeted campaigns to customers Creating and managing an online presence Sharing documents online The Benefits Your business is not discounted on size Your on-line and paper marketing sell a consistent message and theme Understand your customers Find all their information easily Who is profitable Identify what to look for in new customers Sales people spend time selling Understand your finances and manage them How to Buy New Computer • For the best value, ask for Windows Vista Business and Office Small Business Edition on a new computer Upgrade on existing computer • If you are looking to upgrade to Windows Vista Business or Office 2007, we recommend you check your computer specification to ensure it is Vista-compatible. Both products can be purchased through quality retailers Upgrading 5 or more computers • If you want to upgrade 5 or more existing computers, consider a volume licensing option such as Open Value Subscription in order to get volume discounts Call to Action Microsoft Small Business Centre: http://www.bcentral.co.uk Office Small Business 2007 30-day trial and chance to win Vista laptops and widescreen TV: http://www.bcentral.co.uk/vistaoffice Promote Your Business: http://www.articulatemarketing.com/microsoft.html Essential Business Guide: http://www.essentialbusinessguide.co.uk/ Use SBSC members © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.