Transcript Document

Corporate Social Responsibility &
The Role of Media in
Corporate Governance
1
What is included in CSR
2
 Charity (Philanthropy)
 Doing business responsibly
 Being a good citizen
Philanthropy
3
 Financial donations to worthy causes
 Setting up socially needed bodies
 Running or supporting social bodies
 Supplementing state efforts towards social welfare
Doing business responsibly
4
 Protecting stakeholders’ interests
 Employees
 Equal opportunity
 Human element
 Clients & Suppliers
 Passing benefit of research
 Not dealing in “bad” goods.
Being a good citizen
5
 Obeying the law (including CCG)
 No direct or indirect tax evasion
 Concern for environment
 Doing general good for the society
 U-fone’s medical line
 Supplementing government’s efforts towards good
citizenship

Paying for various social campaigns
Concern for Environment
6
 Eco-balance
 Deforestation
 Soil degradation
 Atmospheric changes
 Pollution
 Waste/Discharges management
 Depletion of resources
 Emphasis on creating re-usable resources
Strategies for
Prevention of Industrial Pollution
7
 Environmental processes’ audit
 Waste management audit
 Material usage review
 Non-solid effluents audit
 Financial considerations
 Cost benefit analysis of being eco-balanced
 Use of new cleaner technology
 Life cycle assessments
 Spreading awareness among users
Environmental Risk Management
8
 Elements of environmental risks
 Definition of an environmental disaster
 Probability of its occurrence
 Cost of handling it when it occurs
 Allocation of responsibility
 Means of handling the risk
 Prevention
 Insurance
Resource Management
9
 Energy resources (fossil fuels vs. others)
 Re-cycling of materials
 Using re-cycled material
 Using bio-degradable material
 Conservation of life supporting systems
 Forests, tree, water sources
 Wild life
Laws relating to EP
10
 EP Act
 What else?
 Self-regulation
Some Big
Environmental Disasters
11
 Chernobyl Nuclear Disaster (1986)
 Nuclear reactors went berserk
 Exxon Valdez (1989) in Alaska
 11.5 million barrels of crude spilled
 Tokiamora Accident (1999)
 Nuclear radiation leaked
 Bhopal Tragedy (1984)
 Leakage of poisonous gas, killing 300 and affecting 400,000
persons
Role of Media
12
 Reporting on facts
 Commentary
 Awareness Campaigns
 Advertisement
Objectives of
Media Intervention
13
 To stop the “bad” corporate practices.
 To encourage the “good” corporate behavior.
Reporting on Facts
and Commentaries
14
 Corporate reporting is gaining popularity.
 It is coming out of the domain of specialized journals into
daily newspapers.
 It has impact on all stakeholders; so companies
care.
Shareholders activism
 Consumer activism

 Factual reporting and commentaries can serve as
“carrot and stick” mode of motivation for
companies.
Awareness Campaigns
15
 Media has greater reach; hence is more effective.
 Polythene bags issue
 Harmful effluents disposal
 Companies can help media in campaigns for social
good.
 Awards
 Political campaigns
Advertisement
16
 Media can insist on honest advertising
 Printing disclaimers is not enough
 Advertisements are also a way of buying media’s
support (or silence)
Ethics in Media
17
 Must maintain editorial independence.
 Refuse dishonest advertisement.
 Avoid sensationalism
 All reports should be substantiated
 Media also needs CSR standards
 Morals in advertising