Transcript WordPress Plugin - Engaging Networks

WordPress
Plugin
GETTING CAMPAIGNS OUT FAST
Grassriots
• Ryan Baillargeon & Senning Luk
• Small Agency, based in Toronto, with clients in
Canada, US, Australia
• Over 7 years experience in Engaging Networks.
• Focused on Campaign and Platform
Development, and training.
Our clients
• Leadnow
• Walk Free
• Humane Society International
This year
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Migrating Walk Free from Purpose to EN
cooperate4.ca
Global Slavery Index
Slavery is not a Game
Defend Our Climate
Stringer
Campaign development and training
Plugin
• A front end for getting campaigns out fast
• Putting the campaign in the hands of the
campaigner
• Adding a dynamic dimension to Engaging
Networks campaigns
• Finer control for the developer
• Structured workflow for the campaigner
The Organization
• Leadnow has always been using the API form
for actions but never had a CMS to support
publishing
• Overreliance on tech to launch campaigns
• Walk Free is campaigner focused; large
campaign staff, small tech team
• Tech should not be a barrier to launching campaigns
• Multilingual requirements
Issues
• Too much separation between the CMS and the
CRM
• Campaign set-up was complex and there was
room for error to be introduced
• SEO disadvantages
• Difficult to integrate third-party tools
CMS Advantages
•Plugin ecosystem
•Fast development cycle
•Automatic revisioning
•Editing and publishing permissions
•AWS: fast everywhere, scalable, cheap
•Lots of potential for developers
Supporter profiling
Examples
• cooperate4.ca
• defendourclimate.ca
Demo
What we track now
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Acquisition
Cost per acquisition
Action conversions
Social sharing
What we’ll track soon
• Form completion
• Microbehaviours
• If a user uploads a file or downloads a file, if they click
a link, we’ll use it to score their engagement
Feature path
• Auto-generating new campaigns from templates
in EN using the JSON API
• Donation pages
• Content experiments
• Facebook Connect with customized experience
• Facebook Embedding
• Further third-party API integration
• Kissmetrics
Limitations
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Thank You Email
API limitations
Supporter data is siloed in EN
Every language still needs its own campaign ID
Next steps
• Very focused on refining the plugin over Q1 and Q2 of
this year with our early adopters who have funded
development up to this point
• We’ve also identified potential phase 2 partners
• We’re looking further collaboration that would lead
towards open sourcing the core module of the plugin and
improving portability and rapid deployment
• Use cases: campaigns, microsites, novel applications