Transcript Slide 1

DIGITAL AGE
SEMINAR
BABÜR ÇELEBİ
DOĞAN ON LINE
Google göre halen1 Trilyon URLs
12 bin sayfa/saniye hızla büyüyor
1 milyar sayfa/gün
Bu rakam nedir?
254,441,075
PPC
Porn, Pills & Casino vs Pay Per Click
INTERNETSLANG.COM
BF / GF
BRB
CD9
GNOC
GTG
IDK
(L)MIRL
Boyfriend / Girlfriend
Be Right Back
Code 9 - means parents are around
Get Naked on Cam (webcam)
Got to Go
I don't know
(Lets) meet in real life
MorF
MOS
NIFOC
Male or Female
Mom Over Shoulder
Naked in Front of Computer
NMU
P911
PAW
PIR
POS
PRON
PRW
Not much, you?
Parent Emergency
Parents are Watching
Parent In Room
Parent Over Shoulder
Porn
Parents Are Watching
TDTM
Warez
W/E
WTF
Talk Dirty To Me
Pirated Software
Whatever
What the Fuck?
MUMBAI
İNGİLTERE
AMERİKA
KONGO
TAIPEI
TOKYO
NEW YORK
HELSİNKİ
FLORİDA
eETOPYA
SİDNEY
SAKLIKÖY
Technological Presidential Triumph
T
he President
President Barack Obama has demonstrated the power of the Internet as a
media support during his presidential campaign. Now, as President of the
United States, he has once more demonstrated his preference for the Internet
by setting up a new White House website with all the bells and whistles. For
future reference, today the site has a Page Rank of 9, an Alexa Rank of 4,751
and a Compete Rank of 1,348 with a people count of 1,313,022. Something
special about the page is that the President plans to publish a weekly video
address every Saturday morning of his presidency. In the section called the
Briefing Room a blog has been included with the first post dated January 20,
2009 at 12:01 PM EST.
.
Internet
By 2008
%73 of US
Population
www started in
1990, by 1995
%10 of US
Population
Source: http://www.internetworldstats.com/emarketing.htm
http://www.internetworldstats.com/stats14.htm
http://blogs.zdnet.com/ITFacts/?p=10998
JENERASYON FARKLILIKLARI
GO ONLINE
PLAY GAMES ONLINE
WATCH VIDEOS
IM
SOCIAL NETWORK
DOWNLOAD MUSIC
READ BLOGS
CREATE BLOGS
VIRTUAL WORLD
BUY ONLINE
BANK ONLINE
E MAIL
USE SEARCH ENGINE
GET NEWS
TRAVEL RESERVATIONS
TEENS
(12-17)
93
78
57
68
65
59
49
28
10
38
73
63
GEN Y
(18-32)
87
50
72
59
67
58
43
20
2
71
57
94
90
74
65
GEN X
(32-44)
82
38
57
38
36
46
34
10
3
80
65
93
93
76
70
BLOOMERS
(45-54)
79
26
49
28
20
22
27
6
1
68
53
90
90
70
69
TÜRKİYE INTERNET REKLAMLARININ
TOPLAM REKLAM PAZARINA ORANI
3500
3000
3000
2350
2500
2300
2000
1915
2000
1594
1500
TOTAL ADV
INTERNET ADV
1284
1000
500
16
35
62
105
133
175
2007
2008
2009
350
0
2004
2005
2006
2013
2004-2013
% OF INTERNET ADV TO TOTAL
25%
20%
19%
15%
14%
14%
12%
10%
5%
0%
9%
6%
4%
2%
1%
1%
2004
2%
1%
2005
3%
3%
1%
2006
9%
5%
4%
3%
2%
2007
6%
4%
2%
2008
WE
CZECH
12%
11%
9%
6%
5%
2%
2009
3%
2013
HUNGARY
POLAND
RUSSIA
TURKEY
BİZ KİMİZ ?
Hürriyet Gazetesi – Konda ,15 yaş üstü 51 milyon yetişkin temsili
•
•
•
•
•
•
•
%51.5 ERKEK
15-34 YAŞ % 45
UNİVERSİTE MEZUNU % 8.5, İLKOKUL % 41
3000 TL/AY GELİR > 3.5%
% 86.2 TÜRK
% 54.2 DİNDAR, % 30.2 İNANÇLI, % 12.4 SOFU
Başörtüsü %56.9, Türban % 13.4, Açık %28.8
İLK 10 SİTE
(%64)
Windows Live
23.867.130
www.milliyet.com.tr
23.617.593
www.hurriyet.com.tr
22.175.556
www.mynet.com
16.653.642
tr.msn.com
16.360.000
www.ekolay.com
14.471.949
www.gazetevatan.com
13.087.176
izlesene.com
11.081.098
Sabah
10.245.101
www.zaman.com.tr
10.000.000
Sales Houses
1 MEDYANET
2 MICROSOFT
3 MYNET
4 REKLAMZ
5 SAHIBINDEN
6 MEDYAGURU
7 TURKUVAZ DİGİTAL
8 FOX
9 NOKTACOM MEDYA A.Ş.
10 GİTTİGİDİYOR TİC.A.Ş.
11 LOGARITMA
12 MAKSİMUM İLETİŞİM A.Ş.
13CİNER GRUBU
14 SUPERONLINE
15 ZAMAN MEDYA GRUBU
32%
17%
13%
13%
5%
4%
3%
3%
3%
2%
1%
1%
1%
0%
0%
100%
3.966.550.204
2.075.000.000
1.659.324.588
1.608.024.388
680.000.000
548.923.860
433.852.643
402.000.000
365.662.000
210.000.000
185.675.000
166.500.000
120.000.000
35.000.000
35.000.000
12.491.512.683
TEŞEKKÜRLER
ŞUBAT 25, 2009