Product/Service Name: Team Leader: Faculty / Research Alliance: Email: Mobile Tel:

Customer & Need Identification

• • Who is or are the potential customer(s) – There may be more than one type of customer - please identify as many as you are targeting – Be as specific as possible, give examples What is the important customer need – – – Customer’s problem / want / need Why is it important?

How does this change with different types or sets of customers?

Customer Value

• • Customer Value Proposition – – Why customer will be compelled to buy from you What is the sense of customer urgency? Why now?

Quantify the value – – – Customer benefits per cost Equalize the value / price equation Quantification CVP examples: • Cost efficiency – how much costs are reduced • Faster – how much faster than alternatives • Better – quality improvement over other options

Market Analysis

• How big is the market (units, sales, revenue) – – – How many potential customers?

Market size - in volume: units, sales or revenue What is the geography you will serve: Malaysia, SE Asia, other • Market trends – Is the market stable, growing or shrinking?

Product/Service Description

• Key features & capabilities • How does this address the customer’s needs? • Product/Invention status (how developed is your product?) – – – Proof of concept Prototype or model - lab scale Prototype or pilot – in customer operation – Commercial production plant, industrial model

Market Competition

• What is the competition today – What alternatives are used by customers today?

• Market approach – New market, penetration of existing market or replacement of competitors? – Why will a customer buy from you instead of a competitor?

• Competitive Comparison – Do internet search – – Talk with potential partners or customers Develop a matrix comparing 3-4 alternatives to your product/ service

Competitive Strategies

• Sustainable competitive advantage – – Shelf life of the product/service ?

Over time how will you protect & grow business, i.e. cost differentiation, niche strategy, product differentiation (continued development), other • IP Protection: – – – Do you have one or more patents on your idea?

Please describe them briefly What is the patent strength ?

Technology Plan

• Sustainable technology road map being proposed for the product – – What new features & capabilities will be developed When will new capabilities be available

Management Plan

• Team – – – Who are the current key team members? [provide some background] Who are your current business/industry advisors? What are the key holes, roles you need to fill?

• Team’s activities & motivation to commercialise the invention

Business Model

• How does the business get money, generate revenue? For example: • • • License to partners Produce product/service to sell through partners Produce product/service to sell direct

Financial Plan

• • • Expense Forecast (Operations) • • • Start-up costs Staffing needs & costs Facilities Revenue Forecast (Income, sales) • Sales per year • Revenue per year (if different from sales ) Cost of Goods Sold • Expected cost to produce one “unit” (parts, labor, supplies, etc.)

[Provide quarterly forecast for years 1 & 2 and annual forecast for years 3 & 4]

Funding Plan

• • • Current Funding – How have you been funded so far? Amount & sources Funding Requirements – – Show the amount required NOW How funding will be used (what will you do with the money - activities, purpose, outcome?) – What timeframe is needed to achieve these results (how long will this take) Further Funding Required – What future funding requirements do you expect?

– – How many more rounds of financing?

For what type of activities/purpose/outcome?

Risks & Risk Mitigation

• • What are the top 2-3 risks that you face – – – – Technology development (i.e. scalability) Competition (i.e. time to market, duplication, protection) Customer acceptance (i.e. buyer) Approval, certification requirements – Other?

And how do you plan to address these risks?

Why invest in me

• Besides good ROI, demonstrate your: – – – – Passion Belief Confidence Commitment

Summary

• • • • • What’s the important customer need you are addressing?

Why is your solution (product/service) better than the competition?

Action Plan/Way Forward for this Project:  Pursue for commercialization i.e. Find partners, develop pilot plant, need private funding or Venture Capital  Need for innovation value add i.e. Business Plan, Prototype Development, Product testing/validation, Packaging  Need further research i.e. Collect more data, time to complete the research is > 6 months Request for: follow up meeting/permission to send more information /arrange for demo/visitation to site, etc Acknowledge/thank for input