Transcript Articles and Leaflets - English teaching resources

Articles and Leaflets
Friday, 17 July 2015
jonathan Peel SGS 2012
Article
 A piece of writing to convey information to a designated
group of people.
 A piece of writing with a specific purpose: entertain, inform
or persuade, for example.
 Formality of writing will vary depending on the audience.
jonathan Peel SGS 2012
“How do I make it interesting?”
Rhetorical
questions
Use of person to
engage
What others can
you think of?
hyperbole
A punning headline
Emotive
language
imperatives
Variety of
punctuation and
sentence length
jonathan Peel SGS 2012
Approach
 “Write an article for a teenage magazine about a person you
either admire or dislike”
 Consider the key words of the question…
 Make your decisions (and remember that dislike is quite
tricky if you don’t want to cause offence…)
 Then…
jonathan Peel SGS 2012
PLAN
Format of article
Headline
•Short
•Catchy
•Gives an idea of content
Introduction
•Brief outline of the subject matter
•A few sentences
Main body of article
• Answer the “why, how and what” questions the readers
might have
•Include plenty of detail
•Use a wide range of language and try to include quotation
– the best way to show confidence with a range of
punctuation
Conclusion
•Summarise the article
•Recommendations/an overview
•Sign off with a memorable phrase or one-liner.
jonathan Peel SGS 2012
PLAN
SO:
 An article has no set layout and can read like a well
structured essay
 The tone is dictated by audience and content – be careful.
 There is no need to use pictures, though an empty box,
labelled up would be sufficient.
An empty box, saying “picture”.
jonathan Peel SGS 2012
Leaflets
Why are they
produced?
Information
??
advertising
Theme parks
health
advice
Who reads
them?
Doctor’s
surgery
Where might
you find them?
Motorway cafe
library
jonathan Peel SGS 2012
Public
awareness
…and so on!
Layout and content should be
considered
LAYOUT
CONTENT
Bullet points
Emotive language
Pictures
Addresses/phone lines
Logo
Imperatives
Clear headline
Helpful hints
subheadings
Quotations
Often 3 column folded
2nd person appeal to reader
Facts and statisitcs
jonathan Peel SGS 2012
Look at the leaflets
 The leaflets are a selection of advertising for attractions in
England and France… the language is irrelevant, the features
are the same!
 Make clear links to the features found on the previous slides.
jonathan Peel SGS 2012
Try this one
 Produce a leaflet persuading people to visit a tourist attraction in




your area. The attraction can be real or imaginary.
What would you use?
Remember to engage and appeal to your target audience
Remember to use a strong vocabulary and a variety of
sentence structures
Remember to punctuate for effect!
jonathan Peel SGS 2012
Now
 How is this one different?
 Produce a leaflet advising people how to enjoy a safe day out
at a local tourist attraction in your area.
jonathan Peel SGS 2012