Transcript GE PowerPoint Template

Read It and Reap:
Showcasing PGS in the Media
What’s your story?
Discussion agenda
 The value of publishing stories
 Finding story ideas
 External vs. internal stories
 Reward program
 Submitting your idea
Creating value through the news
Positive news stories about our solutions & successes
help:
•
Build credibility
•
Generate sales leads
•
Position PGS as an industry leader
•
Increase awareness and familiarity of our offerings
•
Build relationships with customers
What’s a good news media story?
Newsworthy topics include…
•
Sales orders
•
New products or services
•
Examples of where we’ve solved a customer problem
•
Industry/customer events, presentations, awards
What’s a good news media story?
Story ideas can also come from…
PGS business successes
• New customers
• New regional markets
• New business/public partnerships
Community leadership
• Helping customers/communities recover after disasters
• Employee volunteerism
• Individual employee accomplishments, etc.
External or internal?
Ideas like these will make great internal articles:
• Minor upgrades to existing offerings
• Completing a customer project ahead of
schedule/under budget
these can be
communicated in…
• New office location openings
• Minor sales transactions
• New/upgraded offerings required
by industry regulations
• Internal organizational changes
insideGE
‘Read It and Reap’ Rewards Program
– Submit your story idea
– Those with news value will be developed into professionally
written trade articles
– GE’s public relations agency will work to place your story with
the trade press
If your story is accepted for trade publication
you receive a $100 certificate to the GEAR rewards website!
– Internal stories will be developed and placed, earning you
bragging rights and positive exposure for your efforts!
How to submit a story idea
Select the
“Communications” link in
the Functions section
Select “Submit Your Story
Idea” in the PR section
•
Visit the Commercial Communications section of the PGSPlace intranet
•
Complete the “Submit Your Story Idea” online form located in the Public
Relations box (under “Story Development Tools” dropdown menu)
That’s it!
PGS PR contact information
If you have any questions or comments about a story
idea, or the submission process, please contact:
Michael Goldstein
Commercial Communications Leader
[email protected]
(678) 844-6653
PGS= Pretty Great Stories!
We look forward to
hearing your story ideas!