Transcript Name of presentation

Drivers – The Final Frontier?!?
Fleet Safety Conference
Agenda
• Overview
• Key’s to Any Behavioral Change
• Driver Behavior – Can/Should it be Modified
• Crash Reviews/MVR’s/Progressive Discipline
• Success Stories
• Real Life Example – Polk County, Fl.
• Real Life Results
• Can/Could it Work for You?
“Paraskevidekatriaphobia”
Definition??
When You Can Use it Next…
Hillsborough County Facts:
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Population 1,300,000
Land Area – 1,048 Sq. Miles
Tampa
Lightning Capital of the U.S.
Site of the 2012 RNC
Home to:
Hillsborough Fleet Management
• 3100 Vehicles
• 4 Shop Facilities
• # 1 – 100 Best Public Fleets in N.A. 2008 &
2009
• 8 Million Miles/Yr.
• ASE Blue Seal/100 Best Public Fleets last 7
years
Behavior Modification?
Can I Really Modify Behavior?
Objective: Influence
Motivation
Ability
1. Make the Undesirable Desirable
2.Over Invest in Skill Building
3. Harness Peer Pressure
4. Find Strength in Numbers
5. Design Rewards &
Demand Accountability
6. Change the Environment
Motivation?
• Can you motivate someone who isn’t
interested?
NO!!
So Can I really Train Drivers to Improve?
1. Personal Motivation
• The Key?
– Help People See the Implications of:
• Choices
• Actions
Connect New Behaviors to Deeply
Held Values
They Already Have
2. Personal Ability
• Drivers Already Know How to “Drive” BUT:
• Do they practice the Behaviors you Want?
• The Key Here:
– Over Invest in Skills Building
• Build in the toughest, most realistic settings.
• Robust Training is at the heart of Influence
3. Harness Peer Pressure
• Peer Pressure is Already At Work…
• The Key Here:
– Make Peer Pressure Work for You!
How?
Ranking Boards
Employee Recognition
4. Find Strength in Numbers
• Build “Social Capital”
– Enlist both Formal and Informal Leaders
– The Key to building “Social Capital”?
• Build Trust with formal and informal
Leaders.
– Enlist Champions
– Find the Opinion Leaders and involve them
– Train the Trainers
5. Design
Rewards/Accountability
• If a leader talks quality but rewards productivity
• How Will an employee react?
• Don’t reward the wrong behavior
• The Key to Rewarding Change?
– Make the Reward Real & Valuable
6. Change the Environment
• 3 X more People Die from Lung Cancer than
from Traffic Accidents
• 2 X more People Die from Tuberculosis than
from Fires
• Why Don’t We Already Know This?
The Data Stream Is At Odd w/Reality
The Key? Change the Data That Cross
People’s Desks
Keys To Behavior Change
1. Help People Understand the Implications of
their Choices & Actions
2. Over Invest in Skill Building
3. Harness Peer Pressure
4. Get More “Social Capital” by Enlisting Formal
and Informal Leaders
5. Align Rewards/Ensure Accountability
6. Change the Environment
Steps Taken:
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Aerodymanics
Gear Ratios
Smaller Engines/Vehicles
Low Rolling Resistance Tires
Introduction of Bio Fuels
Alternative Fuels
In Vehicle Monitoring Systems
Idle Control Devices
APU’s (alt. power units)
Hybrid/Hybrid-Electric/Plug In Hybrids
Electric Vehicles
MyKey
Simulators
– All of Above are Hardware Related
“Automotive Fleet” April, 2010
“Even when comprehensive vehicle selection,
right sizing, fuel card data mining, and
exception report programs are deployed,
effective fuel management ultimately depends
on one key player:”
“THE DRIVER”
Why Have We Avoided Driver
Training?
• Presumed efficient already?
• Perfection in Driving Habits?
• Untrainable?
• Not our Job
• Easier to address hardware than people
Can/Should Driver Behavior be
Modified?
NAFA 2012 Panel Discusson:
• Question:
– Can we modify driver behavior to improve
Safety and Fuel Economy??
• Answer:
– “Modifying Behavior can have a huge
impact both on Safety and on Fuel
Economy”
Why Should You Care?
• Driver Training Isn’t your Job
• Drivers Don’t Work for you
• Drivers Won’t Listen
• Drivers Don’t Care
Why Should You Care?
• Driver Training Isn’t your Job
– Subject Matter Expert
• Drivers Don’t Work for you
– No Hierarchy Involved
• Drivers Won’t Listen
– They’d be More Attentive
• Drivers Don’t Care
– Results Show They Care – A Lot
Role of Driving Records
• Pre – Employment
• Post Crash/Accident
• Annual Performance Reviews
• Assurance of CDL Compliance
• Build a Track Record of Excellence
MVR Questions?
• License Expiration Date?
• CDL Vehicle Class vs Vehicle Operated
• Currency of Information – Address of Record
• # Points Accumulated - Patterns
Success Story Examples:
• Novo Nordisk – Driver Training spearheaded
by Fleet Mgr saved 858,787 gallons
• Bison Transport – Driver Training/Incentive cut
713,264 gallons
• Cat “Driver Reward”: In-House Program that
rewards drivers for fuel efficiency
• AstraZeneca trained Eco Driving reducing
emissions by 367 metric tons/yr.
• Poland Spring ranked drivers for Idling and
posted the results on a board saving 8000
gallons/yr.
Crash Review Committees
• Define the Role
• Define Preventable vs Non-Preventable
• Define the Membership:
– Who
– How Long they’ll Serve
– Meet Regularly
• Assure Fairness in Representation
• Assure Expertise in Representation
• Abide by the Decisions - Always
Post Committee Action
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What’s Next?
Define Remedial Training
Define More Aggressive Posture if Required
Progressive Discipline
– Formal Policies are a Must
– Assure the Punishment fits the Crime
– Fairness in Application
– Assure Cooperation in Represented Units
– Make it Progressive
Polk County’s Approach?
Fuel Conservation/Driver Training/Incentive Program
Strategy
Restrict
Speed –
55MPH
Conduct
Eco- Driver
Training
Driver
Incentive
Program
Decal
Vehicles
“Top Down”
Acceptance
Concept
Approval
FHP & PCSO
Implement
55 mph Speed
Restriction
 Traffic Safety
Citizen’s Information
Employee Roll Out
Self-Policing
GPS &
Employee
Involvement
Vehicle Decal:
What the Experts Say:
• Excessive speed is the largest single factor
in reduced fuel mileage.
• Reduce speed to a reasonable level of say 60
mph and eliminate all non-essential stops. A
general rule of thumb is that every mph
increase above 50 mph reduces fuel mileage
by 0.1 mpg.
• Virginia Tech Study on Follow Distance:
– Increase Following Distance by 1 second
will reduce the incidence of rear end
collisions by 85%
What the Experts Say:
• Excessive speed is the largest single factor in
vehicle crashes:
– Too Fast for Conditions - 13.9 % single
– Too Fast – 5.9% muti-vehicle & fatality
– Too Fast… Critical Pre – Crash Event in
18% crashes where the truck was the
causal factor
“More than any other factor”
• 30% speed increase = 69% > kinetic en.
• Source – FMCSA (2009 stats)
Ain’t It the Truth?
“HAVE YOU EVER NOTICED?
ANYBODY DRIVING SLOWER THAN YOU
IS AND IDIOT…
AND ANYBODY GOING FASTER THAN YOU
IS A MANIAC???”
GEORGE CARLIN
Available Training Resources??
Search Engines:
• Smith System Driver Training
• Car Chip
• Green Driver
• Green Road
• Driving Skills for Life - Ford
• Bridgestone Tires
• I Drive Green App
• Env. Defense Fund
• EPA
• & More….
“Driving
Skills for
Life”
Polk’s
Actual
Historical
Data
Concept
Concept
Concept
Concept
“What
Drivers
Do to
Save
Fuel”
Polk’s Idle
Awareness
Program
Polk County Driver Training
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Driver Behavior
Polk County Data
Tailored Internally
Length - 1 Hour
Customer Focused
Incl.Safety Emphasis
Lead in to Employee
Incentive Program
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Modify Future
250,000 Idling Hours
Polk County Data
Easy to Take
Magnet Give-away
Safety Integration
Incentive Program Explained @
Conclusion
Objective:
Driver
PSI
35%
Modify
Driver Behavior!
Spec
15 %
MPH
10 %
8%
How Can We Encourage Employee
Participation???
• Provide Detail on the Issues and ask for their
help
• Train for Driving Behavior you Want
• Incentive Program
Introducing….
Employee Fuel Incentive
Program
Employee Fuel Conservation
Incentive Program Eligibility:
 Employees who drive the same County
vehicle exclusively
 Participate in Eco-Driver Training Class
 Sign an Incentive Agreement
 Term – 12 Months
 If Fuel Efficiency Improves > 5% County will
split the fuel savings 50/50 with the driver
Employee Agrees To:
 Practice Eco Driving Techniques
 Accurately Enter Odometer Readings at the
Fuel Sites
 Assure their County vehicle is maintained on
schedule
 No Preventable Crashes in 12 Months
County Agrees to:
 Accurately Track MPG
 Maintain your Vehicle to Factory
Specifications
 Instruct Employees on Eco-Driving
Principles
 Accurately Track Fuel Costs
 If MPG > 5% - Split Fuel Savings 50/50
Potential Incentive???
Annual Miles/Year =
Current MPG =
10,000
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Ann Fuel Cost @ $3.00/gal =
$2307
Improved MPG (10%) =
14.3
Employee’s Share =
$97
Potential Incentive?
Annual Miles/Yr.
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20,000
Current Avg MPG =
Annual Fuel Cost @ $3/gal =
10
$6,000
10+% Improved MPG =
Annual Fuel Cost @ $3/gal =
11.2
$5,357
Employees Share:
$321.50
Did We Achieve Any
RESULTS??
Annual Fuel Consumption: .
- 14%
Environmentally Friendly?
-7M Lbs
Carbon
Total Gallons
-415,000
Gallons
Fuel
Savings
$1.200,000
Results in Safety too!!
Preventable Accidents:
Accident Severity?
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- 22%
-35%
Total Hard $ Savings
$485,000
Improved
Safety
Results
Individual Results??
2007 F-550 6.8L Gasoline 4 X 2
Actual Results – One Unit:
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Starting MPG:
6.07
Ending MPG:
8.15
Miles/Year:
17,100
Gallons Saved:
719
Incentive Paid: $457.00
Other Government Potential?
• May 2009 – Polk County School Board adopts
55mph Restriction
 Florida Department of Transportation
currently considering
Web Sites of Interest:
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https://www.drivingskillsforlife.com/
Edf.org/greenfleet
http://www.mbdrivingacademy.com
http://www.ecodrivingusa.com/
http://planetgreen.discovery.com/tech-transport/ecodriving-save-fuel.html
• http://www.cartalk.com/content/eco/tips
“Paraskevidekatriaphobia”
Definition:
The fear of Friday the 13th
When Can Use It Next:
July 13, 2012
Remember our Troops protecting
our right to be here
2nd Brigade Combat Team
101st Airborne Division (Air Assault)