Transcript (FA) Drivers – The Final Frontier: How to Modify Driver Behavior

Drivers – The Final Frontier?!?
CCG Systems Annual Conference
Agenda
• Overview
• Back-ass-wards Approach History
• Driver Behavior – Can/Should it be Modified
• How
• Success Stories
• Real Life Example
• Real Life Results
• Can/Will it Work for You?
“FORMICATION”
Definition
How You Can Use It In A Sentence
Polk County Facts:
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Population 600,000
Land Area – 2,000 Sq. Miles
17 Municipalities
Geographic Center of Florida
Only County in the U.S. to get 3
hurricanes in one season (2004)
• Home of LegoLand Florida Opens Fall 2011!!!
Polk County Fleet Management
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2656 Vehicles
County & Two City Responsibility
12 Shop Facilities
12 Bulk Fuel Sites – 23 Tanks
8,000 Registered Fuel Site Users
14,400,000 Annual Miles
ASE Blue Seal/100 Best Public Fleets last 7
years
Memory Lane?
Remember “Clean Air Act of 1992”?
Clean Air Act - 1992
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Results?
Add Alt. Fuel Infrastructure?
Promote Fleet Fuel Conservation?
Reward Fleets for Lower Consumption?
Re - Train Drivers?
Promote New Technology?
»NO!
Steps Taken:
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Aerodymanics
Gear Ratios
Smaller Engines/Vehicles
Low Rolling Resistance Tires
Introduction of Bio Fuels
Alternative Fuels
In Vehicle Monitoring Systems
Idle Control Devices
APU’s (alt. power units)
Hybrid/Hybrid-Electric/Plug In Hybrids
Electric Vehicles
MyKey
Simulators
– All of Above are Hardware Related
“Automotive Fleet” April, 2010
“Even when comprehensive vehicle selection,
right sizing, fuel card data mining, and
exception report programs are deployed,
effective fuel management ultimately depends
on one key player:”
“THE DRIVER”
Have We Avoided Driver Training?
• Presumed efficient already?
• Perfection in Driving Habits?
• Untrainable?
• Not our Job
• Easier to address hardware than people
Can/Should Driver Behavior be
Modified?
Why Should You Care?
• Driver Training Isn’t your Job
• Drivers Don’t Work for you
• Drivers Won’t Listen
• Drivers Don’t Care
Why Should You Care?
• Driver Training Isn’t your Job
– Subject Matter Expert
• Drivers Don’t Work for you
– No Hierarchy Involved
• Drivers Won’t Listen
– They’d be More Attentive
• Drivers Don’t Care
– Results Show They Care – A Lot
Examples:
• Novo Nordisk – Driver Training spearheaded by
Fleet Mgr saved 858,787 gallons
• Bison Transport – Driver Training/Incentive cut
713,264 gallons
• Cat “Driver Reward”: In-House Program that
rewards drivers for fuel efficiency
• AstraZeneca trained Eco Driving reducing
emissions by 367 metric tons/yr.
• Poland Spring ranked drivers for Idling and
posted the results on a board saving 8000
gallons/yr.
Polk County’s Approach?
Fuel Conservation/Driver Training/Incentive Program
Strategy
Restrict
Speed –
55MPH
Conduct
Eco- Driver
Training
Driver
Incentive
Program
Decal
Vehicles
“Top Down”
Acceptance
Concept
Approval
FHP & PCSO
Implement
55 mph Speed
Restriction
 Traffic Safety
Citizen’s Information
Employee Roll Out
Self-Policing
GPS &
Employee
Involvement
Vehicle Decal:
What the Experts Say:
• Excessive speed is the largest single factor in
reduced fuel mileage. Reduce speed to a
reasonable level of say 60 mph and eliminate
all non-essential stops. A general rule of thumb
is that every mph increase above 50 mph
reduces fuel mileage by 0.1 mpg.
– Source - Kenworth
ECO – Driving:
Available Training Resources??
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Search Engines
Smith System Driver Training
Car Chip
Green Driver
Driving Skills for Life
Bridgestone Tires
I Drive Green App
Env. Defense Fund
EPA
“Driving
Skills for
Life”
Polk’s
Actual
Historical
Data
Concept
Concept
Concept
Concept
“What
Drivers
Do to
Save
Fuel”
Polk’s Idle
Awareness
Program
Polk County Eco-Driver Training
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Driver Behavior
Polk County Data
Tailored Internally
Length - 1 Hour
Customer Focused
Incl.Safety Emphasis
Lead in to Employee
Incentive Program
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Modify Future
250,000 Idling Hours
Polk County Data
Easy to Take
Magnet Give-away
Safety Integration
Incentive Program Explained @
Conclusion
Objective:
Driver
PSI
35%
Modify
Driver Behavior!
Spec
15 %
MPH
10 %
8%
How Can We Encourage Employee
Participation???
• Provide Detail on the Issues and ask for their
help
• Train Driving Techniques that will conserve
fuel – Eco Driving
• Incentive Program
Introducing….
Employee Fuel Incentive
Program
Employee Fuel Conservation
Incentive Program Eligibility:
 Employees who drive the same County
vehicle exclusively
 Participate in Eco-Driver Training Class
 Sign an Incentive Agreement
 Term – 12 Months
 If Fuel Efficiency Improves > 5% County will
split the fuel savings 50/50 with the driver
Employee Agrees To:
 Practice Eco Driving Techniques
 Accurately Enter Odometer Readings at the
Fuel Sites
 Assure their County vehicle is maintained on
schedule
 No Preventable Crashes in 12 Months
County Agrees to:
 Accurately Track MPG
 Maintain your Vehicle to Factory
Specifications
 Instruct Employees on Eco-Driving
Principles
 Accurately Track Fuel Costs
 If MPG > 5% - Split Fuel Savings 50/50
What did the Program Cost??
Potential Incentive???
Annual Miles/Year =
10,000
Current MPG =
13
Ann Fuel Cost @ $3.00/gal =
$2307
Improved MPG (10%) =
14.3
Employee’s Share =
$97
Potential Incentive?
Annual Miles/Yr.
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20,000
Current Avg MPG =
Annual Fuel Cost @ $3/gal =
10
$6,000
10+% Improved MPG =
Annual Fuel Cost @ $3/gal =
11.2
$5,357
Employees Share:
$321.50
Did We Achieve Any
RESULTS??
Annual Fuel Consumption: .
- 14%
Environmentally Friendly?
-7M Lbs
Carbon
Total Gallons
-415,000
Gallons
Fuel
Savings
$1.200,000
Results in Safety too!!
Preventable Accidents:
Accident Severity?
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- 22%
-35%
Total Hard $ Savings
$485,000
Improved
Safety
Results
Individual Results??
2007 F-550 6.8L Gasoline 4 X 2
Actual Results – One Unit:
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Starting MPG:
6.07
Ending MPG:
8.15
Miles/Year:
17,100
Gallons Saved:
719
Incentive Paid: $457.00
Other Government Potential?
• May 2009 – Polk County School Board adopts
55mph Restriction
 Florida Department of Transportation
currently considering
Web Sites of Interest:
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https://www.drivingskillsforlife.com/
Edf.org/greenfleet
http://www.mbdrivingacademy.com
http://www.ecodrivingusa.com/
http://planetgreen.discovery.com/tech-transport/ecodriving-save-fuel.html
• http://www.cartalk.com/content/eco/tips
“FORMICATION”
Definition: The feeling of having ants
crawling over your skin.
How You Can Use It In A Sentence:
That driver’s bad habits gives me the
“Heebee Jeebee’s”.
Remember our Troops protecting
our right to be here
2nd Brigade Combat Team
101st Airborne Division (Air Assault)