Transcript Social media for social mobilizations

Social Media for Social
Mobilizations by non-profits
organisations
Social media for mobilizations
•Building of online communities of ppl who share interests
&activities, who are interested to explore &share interests of
others
•Mobilizations-promotes exchange of ideas around
community causes
•Use of social media to bring about change, make a positive
&profound impact on lives of ppl; to reach out to new
supporters
•Raise more funds / Increase brand visibility
• 87% of fb users are participating in social causes that are
new to them since their involvement in online communities
•Wide range of benefits to net users-creation of
groups:fighting for good causes,helping AIDS patients, cancer
research, protection of animals.
Social Groups
•Use fb ‘Causes’ helps promote & increase civic
engagement and social change- natives of change
•Rallying ppl around certain issue/ cause
•Social media as channels for expressing collective
consciousness &national solidarity
•Enable cyber-activism which then triggers street
activism; encourage civic engagement, aiding
mobilizations, organize protests
•Heightened sense of resp to one’s communities;
citizens are empowered as agents of +ve social change;
‘ information could be spread to thousands of ppl in an
instant manner; dissemination faster than leaflets
Groups on facebook-advantages
•Facebook has become the interface for several
levels of collective mobilizations
•Groups focused around promotion of values
(partisan, anti-communalism, groups centered on
Mauritianism, advocacy groups, community
services (env), political mobilizations groups
•ways to circumvent barriers imposed to freely
express their desire for freedom, their feelings
•horse traffic discovered by fb
•contributes to collective mobilization around
causes, free to discuss issues in society
Groups
•Basic level- just a “click” is needed to become
member, show commitment to values
•Second level- user marks a greater degree of
involvement by participating in focus groups
discussion
•3rd level- transition to collective mobilization:
admin send invitations to members (events in real
life)
Advantages
•Donation is easy: clicking a mouse and sending an SMS.
•also allow for better interactivity on the Facebook fan page, as
fans can sign-up for newsletters, and copy and paste a petition
letter to send to the relevant authorities, all by clicking the
relevant tabs.
•can help NGO’s to engage with the public, as well as raise funds
and awareness through the use of integrative online tools such
as Facebook Apps.
•Occasionally post new information about their own service or
new activities to the organization on their blog or
announcement area
post public events hosted by your organization under "Events
I'm Attending" or whatever that feature might be called on a
particular platform
Success stories
•Support to many env movements- “No to
incinerator at la Chaumière”; engage with
supporters
•« NON au développement d'un hôtel sur l’îleaux-Bénitiers »;gained 5,493 signatories to
petition against it on fb
PAWS
•Mauritian Animal Welfare Charity founded in 1999
•Mission: to improve lives of domestic animals &
reduce popul of stray dogs/cats
•4,786 members; open group
•Meera Appadoo, PR officer of PAWS
PILS : Prévention Information Lutte contre
le Sida
•PILS : Prévention Information Lutte contre le Sida
• NGO established in 1996.
Support people with HIV
Inform the public
•In progress:
Allow foreign nationals with HIV to work or settle in the territory of
Mauritius.
Integrating sex and health education in a comprehensive manner in the
school curriculum.
Promote better care for people with HIV (separate sterile room for
people with weak immune systems), particularly in prisons.
3352 members
4146 'likes' for campaigns
PILS
Amnesty International
•Founded in 28 May in Mauritius
•Global movement of more than 3 million
supporters, members and activists in more than
150 countries and territories who campaign to
end grave abuses of human rights.
vision :for every person to enjoy all the rights
enshrined in the Universal Declaration of Human
Rights and other international human rights
standards.
Campaigns: par mwa racis pa pou passer
Amnesty International
Dharmanand Dooharika
Solidarité avec Dharmanand Dhooharika,
Rédacteur en Chef de Samedi Plus
•300 membres sur FB
•Condamné à 3 mois de prison pour outrage à la
cour
•Couverture Internationale, « The Guardian »
•Sociologist & Psychologist view
•Mr. Ragen Suntoo, Sociologist and lecturer at
University of Mauritius
•Mrs. Veronique Wan, psychologist
Limits
•Fb attracted many sympathizers online bt was
unable to organize them offline
•A weapon of mass distraction-ppl spend too
much time indulging in virtual activism instead of
real activism
•No modulated language/ disrespectful
comments/personal attacks through posts affect
groups