Transcript Document
Unit 5
International Business Styles
Teaching Objective
This unit aims to help students to learn business terms and expressions concerning international business culture; be more familiar with different business culture around the world; be more sensitive toward business culture.
Time required: 6 hours
Language Focus
The imperative Adjectives of nationality
Key Vocabulary
The characteristics of management often vary according to
national culture(
国家文化
)
which can
determine(
jobs.
决定
)
how managers are trained, how they lead people and how they
approach(
处理
)
their The amount of responsibility of any individual in a company depends on the position that he or she
occupies(
占有
, subordinates(
处于 下属
)
).
in its
hierarchy(
阶层 ).
Managers, for example, are responsible for leading the people directly under them, who are called To do this successfully, they must use their
authority(
权威
,
权力 ), right to take decisions and give orders. Managers often
delegate(
委派
,
授权 hierarchy can use their
)
authority. This means that employees at lower levels in the company
initiative(
which is the 自主权 ), that is make decisions without asking their manager.
Lead-in
1
Discussion: What are your impressions on people from the following countries?
• Germany • Poland • Sweden • The United Kingdom • The United States Read the portraits of managers and decide which country each one corresponds to.
Words & Expressions in Lead in
1 1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
professional and technical skills 专业知识与技术 sense of authority 权威感 delegate authority 授权，下放权力 social qualities 社会素质 appreciate low-level decision-making 看重（公司） 低层次决策 admire 尊重，敬仰 Working life – 职业生涯 to measure individual performance 评估个人绩效 to reward initiative 奖励自主创新 accept innovation and change 接受创新与改革 state-owned enterprise 国有企业 competitive self-starters 有竞争力的自主创业者 technical degree 技术级别 business qualifications 商务资质
Keys in Lead-in
1.
Germany
2.
UK
3.
Sweden
4.
US
5.
Poland
Reading: Learning to Cope with Corporate Culture Clashes
Vocabulary:
minefield -- n. sth that is full of hidden dangers 充满隐伏危险的事物 布雷区， end up -- to finish (in a particular place or way) * He ends up (as) head of the department 他最后做了部门领 导 * We may end up in China 我们可能在中国结束旅行
wary
的 – adj. careful, looking out for dangers 机警的，警惕 * He is a ~ politician who never says too much * a ~ wild animal
pitfall
– problem ； n. unexpected danger or difficulty, a likely mistakes that may easily be made 未料到的危 险或困难，可能存在的问题 * There are many ~s in English spelling for foreign students.
; 易犯的错误。
Covert -- adj. secret; hidden; not openly shown 隐秘的 * ~ reasons 秘密的， Aspire -- v. to ~ to/after sh.
* He ~d after knowledge / to the highest positions / to become president 渴望，热望，胸怀大志 encounter -- v. to meet or be faced by (sth bad); to meet unexpectedly 突遇危险；邂逅，碰见 * He ~ed many difficulties.
* He ~ed a friend on the road.
encounter
- n. ( ~ with) a sudden meeting (usu.
Unexpected or dangerous) 突遇（危险）；邂逅，碰见 To date - 直至目前为止，迄今 * He left 3 weeks ago and we haven ’ t had one single letter from him to date.
track
– n. course of action 路线，途径 *He is going the same ~ year after year.
social etiquette
– 社交礼仪 a scheduled appointment — a planned appointment
hazard
– n. (~to) a danger * a ~ to health / a health ~
short firm handshake sole
– 脚底，脚掌，鞋底 / 单独 短而有力 (tight) 的握手 –
convention
– n. generally accepted practice, esp. regarding social behavior 传统 / 惯例 * It ’ s a matter of ~ that a man should open the door for the ladies.
sack
– v. to take away the job of sb. ; to dismiss 革职， 解雇 * to give sb. the sack
empower
– v. to give sb. more control
personal space condense
–
packed train compliment
维，称赞 – 私人空间 v. to put into a smaller or shorter form 浓缩 – – 拥挤的车厢 an expression of praise, admiration or respect 恭
assume
– v. 假定 * I ~ed that he was there.
* I ~ him to be able to read to bomb (US) – to go badly to go a bomb (GB) – to be successful adj. happy, cheerful, full of energy （人）充满活力的
exuberant
– Notion – content 内涵 / 概念 personal space — 个人 / 私人空间 convention – 传统 / 惯例 terms of address ( 说话的）措辞 gesture -- 手势 Infer — draw a conclusion from 推断 Reserve — be conservative 保守 equate – be equal
Key to vocabulary1
1 2 3 7 8 4 5 6 9 10 -- c -- g -- i -- a -- h -- j -- e -- f -- d -- b
Key to vocabulary2
2.
Complete the passage using words from Vocabulary 1 in the correct form.
1. custom 2. abroad 3. etiquette 4. offensive 5. a sign of 6. sensitive 7. minefield
Language Focus-- Practice
Complete the sentences using the expressions in the box in correct form 1.
Leave 2.
Don ’ t judge 3.
Invest/ Do invest 4.
5.
6.
7.
Increase / Do increase Study /Do study Expect / Do expect Don ’ t expect 8.
9.
Be flexible / Do be flexible Don ’ t assume 10.
Beware / Do beware
Adjectives of nationality - practice
Match the words to make sentences. Transform the names of the countries into adjectives 1.
Hola is a Spanish weekly magazine 2.
3.
4.
5.
Ferrari is an Italian car manufacturer.
Evian is a French Mineral water Mateus Rose is a Portuguese wine IBM is an American computer company.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
AGFA is a German photographic company Philips is a Dutch electronics company Carlsberg is a Danish beer IKEA is a Swedish furniture retailer\ BBC1 is a British television channel.
Olympic is a Greek airline.
Pravda is a Russian newspaper Aker AS is a Norwegian industrial company Istanbul is a Turkish seaport Nokia is a Finnish mobile phone company
1.
2.
3.
4.
5.
6.
Writing
c When the memo is sent e Name of the person to whom the memo is sent b A short heading which tells you what the memo is about f A brief introduction to the memo giving the most important information a The body of the memo d Conclusion, which often recommends a course of action
Role-play
Giving and asking for advice based on the themes studied throughout the unit
Student A
• A cross-cultural consultant hired by a foreign executive who is going to do business for the first time in your country or a country you know well. Prepare some advice to give your client about business practices .
Student B
• A business person going to negotiate in a foreign country. As part of the preparation for your trip, you have arranged to meet a consultant (Student A) who is an expert on the culture of the country. Make a list of questions to ask him/her.