Transcript Slide 1

Outline
Editorial Content
Daily Sections
Weekly Sections
Readership
Penetration
Profile
Conclusion
Daily Sections
 Kingdom & GCC
 Middle East
 Americas
 South Asia
 Philippine
 International
 Opinion
 Sports
 Economy
 Leisure
Weekly Sections
 Every Saturday - Travel
 Every Saturday - Entertainment
 Every Sunday - Piony Extra (Tabloid size in Tugaloo language)
 Every Sunday - The Wall Street Journal
 Every Tuesday - IT
 Every Thursday - Arab News Review
 Every Friday - Sports
Every Monday & Friday - Religion
Non Arabs
Penetration
20%
Arab News is the Leading Non Arabs publication
15%
10%
20.8%
12.7%
5%
4.3%
4.0%
3.8%
3.8%
3.0%
2.3%
2.3%
Herald
Tribune
Inqilab
0%
Arab News
Saudi
Gazette
Gulf
Gulf News
Madhyamam
Read Newspapers Yesterday – Penetration (KSA IPSOS 2014)
Hindi News
USA tiday
ME
Chandrika
1.5%
English
News
Non Arabs
Penetration
7%
6%
Arab News Review is the Leading Non Arabs Weekly
5%
4%
3%
6.0%
5.6%
2%
3.6%
3.3%
1%
2.0%
1.9%
1.8%
0.6%
0%
Arab News
review
Others
Time
Newsweek
Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2014)
Fortune
Hello
Abante
Meed
0.4%
Vanitha
Arab News
Profile
Region
11.9%
38.0%
50.2%
Riyadh
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
Jeddah
Dammam/Khobar
Arab News
Profile
Gender
23.9%
76.1%
Male
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
Female
Arab News
Profile
Age
11.3%
9.6%
31.8%
47.2%
15-24
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
25-34
35-44
45+
Arab News
Profile
Family Income
8.7%
22.1%
17.0%
8.2%
44.0%
Less than 4,000 SR
4,001-8,000 SR
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
8,001-12,000 SR
Over 12,000
Unspecified
Arab News
Profile
Education
19.6%
32.6%
47.8%
Upto Intermediate
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
Upto Secondary
University & Above
Conclusion
Arab news offers the ultimate
communication solutions through delivering:
High Readership
Specialized target
Customized
content to suit
English
readers needs
Rich
environment /
context
Thank you