Transcript Slide 1

Outline
Editorial Content
Readership
Penetration
Profile
Conclusion
Editorial Content
 Gulf
 International
 Opinion
 India
 TV
 Economic
 Sports
Non Arabs
Penetration
7%
6%
Malayalam News is the Leading across Malayalam speakers
5%
4%
3%
2%
5.8%
4.3%
4.0%
3.8%
3.8%
3.0%
2.3%
1%
0%
Malayalam News Gulf Madhyamam
Read Newspapers Yesterday – Penetration (KSA IPSOS 2014)
Gulf News
Hindi News
USA Today
ME Chandrika
Herald Tribune
Malayalam News
Profile
Region
5.0%
19.5%
75.5%
Riyadh
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
Jeddah
Dammam/Khobar
Malayalam News
Profile
Gender
19.9%
80.1%
Male
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
Female
Malayalam News
Profile
Age
15.9%
6.9%
29.3%
47.9%
15-24
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
25-34
35-44
45+
Malayalam News
Profile
Family Income
14.7%
40.6%
19.9%
7.2%
Less than 4,000 SR
4,001-8,000 SR
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
17.5%
8,001-12,000 SR
Over 12,000
Unspecified
Malayalam News
Profile
Education
10.4%
54.3%
Upto Intermediate
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
35.4%
Upto Secondary
University & Above
Conclusion
Malayalam News offers the ultimate
communication solutions through delivering:
High Readership
Specialized target
Customized
content to suit
Malayalam
readers needs
Rich
environment /
context
Thank you