Transcript Slide 1

Outline
Editorial Content
Readership
Penetration
Profile
Conclusion
Editorial Content
 Arab world
 Asia
 Opinion
 Modern World
 Sports
 Politics
Non Arabs
Penetration
10%
9%
Urdu News is the Leading across Urdu speakers
8%
7%
6%
5%
9.2%
4%
3%
4.3%
2%
4.0%
3.8%
3.8%
3.0%
2.3%
1%
0%
Urdu News
Gulf Madhyamam
Read Newspapers Yesterday – Penetration (KSA IPSOS 2014)
Gulf News
Hindi News
USA Today
ME Chandrika
Herald Tribune
Urdu News
Profile
Region
7.7%
52.3%
40.0%
Riyadh
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
Jeddah
Dammam/Khobar
Urdu News
Profile
Gender
32.0%
68.0%
Male
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
Female
Urdu News
Profile
Age
11.8%
9.7%
37.8%
40.8%
15-24
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
25-34
35-44
45+
Urdu News
Profile
Family Income
10.0%
17.3%
20.7%
9.4%
42.7%
Less than 4,000 SR
4,001-8,000 SR
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
8,001-12,000 SR
Over 12,000
Unspecified
Urdu News
Profile
Education
15.3%
25.4%
59.2%
Upto Intermediate
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
Upyo Secondary
University & Above
Conclusion
Urdu News offers the ultimate
communication solutions through delivering:
High Readership
Specialized target
Customized
content to suit
Urdu readers
needs
Rich
environment /
context
Thank you