Transcript Slide 1

Content without Boundaries
Any time, Any where, Any device
SUJATA DEV, MD & CEO TBSL
© TBSL 2008 - 2009
…
Maximize Revenue Streams
© TBSL 2008 - 2009
NGN to Facilitate
DIGITAL HOME WITH SINGLE GATEWAY
Media PC
Laptop
Web Tablet Video walkman
PDA
Camera
Bluetooth and
Wi-Fi Phones
Users want their devices to work together
and share all digital contents at home now
Printer
Game
Console
Internet, Music &
video everywhere
Media Centre
IP-enabled
STB/Modem
Gate-way
unit
TV
monitor
© TBSL 2008 - 2009
Audio
VoD & streaming /
download,
storage
Service Oriented Architecture
TV via
STB
Live
Media
IP Network
OnDemand
Media
Operator
Head end
Operator
Access
Network
© TBSL 2008 - 2009
PC via
STB
Broadband a Super Highway
Distribute
Originate
Consume
rich media applications & convergent services
Home
Film Studios
Publishing
Advertising
Music
Rich
media
flow
TV and Radio
Broadcasting
Entertainment
industry
Internet
Telcos
Cable Satellite
Digital
Aggregation
Platform
General
retailers
Content production,
management, delivery
Malls
Digital
Utilisation
Platform
Media
retailers
Hotspots
Content capture,
access and sharing
© TBSL 2008 - 2009
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Cinema
Telecom
sector
International Trends
OVER-THE-TOP
ACCESS-PATH
RAPID TRANSITION
Is the GLOBAL TREND
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Evolving Screens of Life
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Towards a converged world
Mobile Migration
Mobile
MobileContent
Music
Mobile TV
TV/Music
Increase usage
Web/VAS
Mobile
Broadband
Mobile
Mobile
Access
Capacity
Capacity
Coverage
Coverage
Increase users
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Potential Market Segments
IPTV
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Content Repurposing unit
Services Envisaged for –
1. Meta-data tagging
2. Digital SFX edits
3. Animation Cycles
4. Customized promos
5. Timed Sequences
6. Digital Archiving
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Multipoint Video Conference
Rich media features like sharing presentations in a
3-D Virtual conferencing; on TV, PC & Mobile screen
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Digital Video Signage
Interactive high resolution display
– Reception Counter
– Passages/tunnels
– Stations/ Airports
– Multiplexes/ Malls
– Hospitality outlets
– Digital Hoardings
– Highway / Outdoor
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Railways Entertainment System
Real time Mobile video value added services bouquet
while the train is in motion utilizing stratified imaging
Target Screen: Seat-back
Specific customer needs for passengers, corporate,
government and other affiliate groups for messaging
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Location Based Applications
3G GPS based service planned with overseas collaborator to be
launched with major Indian cell co’s as the first step of rollout
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In-Vehicle Infotainment
Multiple services available across the
World for such applications & many
Car Manufacturers are aggressively
adopting these as unique selling
proposition for their high end models
as standard feature
Transmission carrier supports full
digital imaging, texting and audio
visual content opening the
opportunity from our creative
expertise & library materials
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WEB-on-CALL Service
An innovative dial-in service that can provide an
access to Email receive and send, Information
search and browse Internet and specialized
applications like ticket booking, horoscope,
stock updates, using all normal telephone /
mobile without need of any Computer /
Smartphone by Voice activated access for
visually impaired mankind or just as lifestyle
convenience for young movers.
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Global Delivery Centre
Digital content repository for convergent business support over
divergent geographies via near shoring with multiple origination
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Broad Basing of Services
• Internet services: PC-based high speed Internet services
• User generated content: As in You-tube
• Email and web access: Also available on the TV
• T-Commerce/value-added services: Such as gaming
• Interactive Adverts : Impulsive Shopping while watching the TV
• Gambling (if legal) : Horse Racing
• Closed User Group Entertainment: Karaoke
• Financial Services: Stock Trading & Portfolio Management
© TBSL 2008 - 2009
Critical IPR Issues
•
In the converged environment there is bound to be overlap of
IPR
•
Complicated copyright and IPR related issues pertaining to
new emerging platforms
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Ownership and IPR issues of User Generated Content.
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IPR and copyright Act needs to scope Value Added Services.
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The coming of Internet has ensured that there is a need to redraft the Copyright act of 1957.
© TBSL 2008 - 2009
Industry Expectations
REGULATION SHOULD FACILLITATE :
• TECHNOLOGY AGNOSTIC APPROACH
• ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT
PIRACY
• SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS
• EASY TO COMPLY COPYRIGHT NORMS
• LEVEL PLAYING GROUND
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To Make Convergence A Reality….
1. Amendment of the copyright act 1957 to
accommodate convergent environ and emerging
platform.
2. India requires the legislation that could well serve us
beyond the present times by adopting norms laid by
the Digital Millennium Copyright Act”, USA.
3. Enforcement norms for IPR and Copyright need to be
in place
4. Proactive action by the Government is the need of the
Hour.
© TBSL 2008 - 2009
Convergent Business Drivers
Technology
[IPTV CDN- QUAD-PLAY]
Content + SUCCESS
[MEDIA FRATERNITY]
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+ Access
[TELECOM NETWORK]
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THANK YOU, DELEGATES!
TBSL Core Team 2008
© TBSL 2008-2009
© TBSL 2008 - 2009