Transcript ff - Digital Object Identifier System

The DOI in
Mainstream Publishing
ff
Angela D’Agostino
Vice President,
Business Development & Marketing
Frankfurt Supply Chain Seminar
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Quick Overview
 Why DOI?
 Real and Semi-Real world applications
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BENEFITS OF THE DOI
 A unique identifier for content below the ISBN
level or anything you want to identify
 Open standard – reliable, interoperable
 Only standard numbering system with routing
system behind it; activate number as link – to
anything
 Central maintenance – change content or
links once, they are changed everywhere
 Persistence – no broken links
 Scaleable (200,000 books per year x 10
chapters per book x 10 objects per chapter…)
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Identify, track, discover content for
which ISBNs don’t apply
Table of Contents
Click for chapter
and associated
metadata
information
Click here
for DOIs
associated
with this
title
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Sample Excerpt-- Table of Contents
with associated metadata
• Volume 01, Chapter 1 -- Sophocles's
"Antigone"
Metadata
may vary
below title •
level,
improving
discoverability
 DOI:
10:1223/GALFSDFS0000001
 Format:
Electronic book text, 29 pages
 Price:
$3.95
 Subject:
DRAMA / General
Volume 01, Chapter 2 -- William Shakespeare’s
“Hamlet”
 DOI:
10:1223/GALFSDF0000002 (illustration purposes)
 Format:
Electronic book text, 29 pages
 Price:
$6.95
 Subject:
Drama/Shakespeare
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Or availability of Two Formats
for Chapter Level Content
PDF Download
1 Week Online Access
For internal Admin Use
in sales tracking &
royalties . . .
chapter level DOIs for
each version can be
automatically linked &
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displayed
Incremental Sales Opportunities:
create greater supply chain visibility
Repurpose
content from
anthologies,
encyclopedias,
travel guides,
short story
collections
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DOIs in the SUPPLY CHAIN
 Will be disseminated
• through Books In Print- Data feeds to B&N, Borders & others
 Search and display on booksinprint.com
(globalbooksinprint.com et al.)
• through Bowker DOI Registry
• Available via search and display on
Pubeasy.com
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SUPPORT PERMISSIONS ACTIVITY
Display permissions
options and route
requests with DOI
metadata links
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PERMISSIONS AVAILABILITY
Provide detailed
exceptions for
granular content
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PERMISSIONS AVAILABILITY
Get Permissions Link
Thomson Course Technology
Copyright.com
Based on DOI
Reinforce
copyright
requirements by
offering easy
permissions links
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LINK TO FULL-TEXT OR MORE
ABOUT THE BOOK
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3
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Arnauld, A and Nicole, P.,
Logic or the Art of Thinking,
trans. J.V. Buroker, Cambridge
University Press, 1966.
dx.doi.10.1226/0521483940
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DOI MARKETING BENEFITS
Cross selling Links
Search Engine
Discoverability
Easy Content
Management
Customizable options
Richer Title
Information
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Bowker MarketLinks and
SEARCH ENGINE DISCOVERABILITY
Google Organic Search Results
Ranking
Before DOI
MarketLinks
After DOI
MarketLinks
% Improvement
Sample Size
62
62
First Page
28
33
18%
Ranked # 1
11
15
36%
Within Top 2
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21
50%
1st page out of
>1mm hits
5
15
200%
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Bowker MarketLinks and
SEARCH ENGINE DISCOVERABILITY
12000
Houghton Mifflin—
College Division
 Created Bowker MarketLinks
for ca. 8,000 active titles
 Added Houghton Mifflin
shopping cart & Amazon.com
links for “buy the book”
 Added interlinking related titles
by subject from Books In Print
 Added annotations, covers and
any other relevant added value
content from Books In Print
10000
8000
6000
4000
2000
0
DOI Referred Visitors
Jul-04 Aug-04 Sep-04 Oct-04 Nov-04 Dec-04 Jan-05
Increases in publisher
web site traffic are
noticeable and can be
documented via DOI-based
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Bowker MarketLinks
Bowker MarketLinks
H-M Cart
Amazon
3000
2500
2000
1500
1000
500
0
sept
oct
nov
dec
jan
Visitor Traffic for “Buy
the Book” links can be
documented; in some
cases revenues also 17
DOI BENEFITS SUMMARY
1. Advantages of an open standard: scaleable,
interoperable plus central maintenance.
2. Ability to create incremental sales opportunities
3. Helps track subtitle rights/permissions metadata
and exceptions to create incremental revenue
stream and enforce compliance.
4. Potentially improves user experience of your
content with links to other publishers’ content.
5. Better content discoverability across the web
search engines (Google, Yahoo and MSN)
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CONTACT INFORMATION
Angela D’Agostino
 Phone: (908) 219-0150
 Email: [email protected]
 Corporate information for Bowker
 R.R. Bowker LLC
 630 Central Avenue
 New Providence, NJ 07974, USA
 Tel.: +1 (908) 464-6800
 Toll-free (US and Canada): +1 (888) 269-5372
 Web: http://www.bowker.com
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