Transcript uPublishU-Rebecca - The Metadata Handbook

Get Your Book Listed On Search Engines &
Book Industry Databases!
Rebecca Albani
[email protected]
Agenda
What is your Goal?
Who can help you?
Good and Bad Metadata
Marketing Online
What is Your Goal?
Who Can Help You?
SelfPublishing
Partner
Distributor
Self Publishing Partner
1. Do they supply the ISBN or do you bring your own?
2. Do they supply the barcode or do you bring your own?
3. Do they register your title with Library of Congress and
Bowker?
4. Do they attach key words to your titles?
5. Do they do view inside the book?
Distributor
1.
2.
3.
4.
5.
Who do they distribute your data to?
Do they set the price of the title or do you supply the price?
How do you advertise my title?
What percent of the sale price do they keep?
How do they keep track of your sales and how do they relay
the sales data to you?
Good Metadata
Product Description
Cover Images
Author Biography
Confusing Metadata
Reusing ISBNs
Cover Image Placeholders
Check Your Work
Market Your Titles Online
Social Networking Sites
Facebook
Twitter
Author Sites
Widgets
Book Review Blogs
Recap
•
•
•
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Identify your goal
Find partner(s) to assist you
Manage your metadata
Take advantage of free ways to circulate your
metadata
Thank you
Rebecca Albani
[email protected]
Renee Register
[email protected]