Transcript Advertising Ethics

 Sloth
 Lust
 Gluttony
 Wrath
 Avarice
 Pride
 Envy
The
Seven
Deadly
Sins…
featuring
 Years ago, Harper’s Magazine asked
seven agencies to create ads for the
Seven Deadly Sins. They agreed...
Sloth
 “If the
original sin
had been
sloth, we’d
still be in
paradise.”
 JWT
Lust
 “Lust. Where
would we be
without it?”
 TBWA
 “All the
agencies
wanted
lust.”
Wrath
 “The only
emotion
powerful
enough
both to
start a war…
and stop one.”
 Saatchi &
Saatchi
Pride
 The Pride
Council
 “Pride. The
sin you can
feel good
about!”
 Ogilvy &
Mather
Gluttony
 Fallon for...
 The Glutton
Society
 “Helping
people make
the most of
themselves for
over 100 years”
Avarice
 Santa as
spokesperson
 Avarice
rebranded
as “Greed”
 The Martin
Agency
Envy
 NW Ayer
says...
 “The other
agencies
got all the
good sins.”
7 Deadly Sins
 So... what was your
favorite sin?
 And does this prove
that you can advertise
just about anything?