Advertising Ethics
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Transcript Advertising Ethics
Sloth
Lust
Gluttony
Wrath
Avarice
Pride
Envy
The
Seven
Deadly
Sins…
featuring
Years ago, Harper’s Magazine asked
seven agencies to create ads for the
Seven Deadly Sins. They agreed...
Sloth
“If the
original sin
had been
sloth, we’d
still be in
paradise.”
JWT
Lust
“Lust. Where
would we be
without it?”
TBWA
“All the
agencies
wanted
lust.”
Wrath
“The only
emotion
powerful
enough
both to
start a war…
and stop one.”
Saatchi &
Saatchi
Pride
The Pride
Council
“Pride. The
sin you can
feel good
about!”
Ogilvy &
Mather
Gluttony
Fallon for...
The Glutton
Society
“Helping
people make
the most of
themselves for
over 100 years”
Avarice
Santa as
spokesperson
Avarice
rebranded
as “Greed”
The Martin
Agency
Envy
NW Ayer
says...
“The other
agencies
got all the
good sins.”
7 Deadly Sins
So... what was your
favorite sin?
And does this prove
that you can advertise
just about anything?