Transcript Slide 1
Achieving Success: Fundraising Fundamentals for Volunteers Katie Lambrou, Associate Director for Reunion Giving Carole Panno, Sr. Associate Director of Annual Giving “Fundraising isn’t about asking for money, it’s about building relationships.” - Brian Rosenberg (President of Macalester University) Agenda • • • • Fundraising Overview CMU Annual Giving Overview Fundraising Volunteers Volunteer Fundraising in Action Fundraising Overview University Advancement Structure University Advancement • Development • Alumni Relations • Marketing/Media • Events • Dev. Info. Systems Development • Annual Giving • Individual Giving • Corps/Fnds Annual Giving • Personal Solicitations • Telefund • Direct Mail/Email • Matching Gifts • Stewardship Personal Solicitations • Volunteers • Faculty • Advancement Staff Prospect Development Cycle Stewardship & Renewal Identification & Research Solicitation Planning Philanthropic Investment Cultivation & Engagement Fundraising is not an event; it is a process. - Edgar D. Powell Marts & Lundy, Inc., 2007 Types of Gifts Major Gifts Annual Gifts Planned Gifts Basic Fundraising Definitions •Fiscal year •Current, LYBUNT, SYBUNT, Lapsed, Never •Cash vs. Commitment •Matching gift •Endowment •Expendable •Gift Designation •Prospect •Donor type/category Fundraising Volunteers Volunteer Fundraiser Defined Peer Advocate • Be a cheerleader for CMU • Build strategic relationships on behalf of CMU Informed Steward • Demonstrate impact of philanthropy • Show appreciation and gratitude for support Personal Solicitor • Build trust and personal connection • Invite peers to join you in financially supporting CMU What Makes a Good Fundraising Volunteer? • Know the institution • Know your prospect(s) • Set your goal Donors don't give to institutions.They invest in ideas and people in whom they believe. - G.T. Smith Why are Fundraising Volunteers Critical to CMU’s Efforts? • Instill loyalty and consistency • Increase gift size • Broaden donor base “My heart is in the work” - Andrew Carnegie Volunteer Fundraising in Action Prospect Development Cycle Stewardship & Renewal Identification & Research Solicitation Planning Philanthropic Investment Cultivation & Engagement Fundraising is not an event; it is a process. - Edgar D. Powell Marts & Lundy, Inc., 2007 Beyond the Hershey Bar • • • • • • • Prepare and Educate yourself Introduce yourself and open doors Seek common ground Determine current relationship with CMU Gauge philanthropic propensity Share your personal values Ask for financial investment Questions?