Transcript BUSINESS JEOPARDY - Indiana State University

MEDIA
MERCHANDISING
PUBLICITY &
PR
DISTRIBUTION
$200
$200
$200
$200
$200
$400
$400
$400
$400
$400
$600
$600
$600
$600
$600
$800
$800
$800
$800
$800
$1000
$1000
$1000
$1000
$1000
PROMOTION
PROMOTION
$200
Any paid form of nonpersonal presentation
and promotion of ideas, goods, or services by
an identified sponsor
PROMOTION
$400
Placing newsworthy information about a
company, product, or person in the media
PROMOTION
$600
All marketing activities, other than personal
selling, advertising, and publicity, that are
used to stimulate consumer purchasing and
sales effectiveness
PROMOTION
DAILY DOUBLE
A company’s publicized endorsement and/or
financial support for an event, team, or
individual
PROMOTION
$1000
Certificates given to customers entitling them
to cash discounts on goods or services
MEDIA
$200
Newspapers and magazines are categorized
as this type of media.
MEDIA
$400
Outdoor signs available to local, regional, or
national advertisers.
MEDIA
$600
Newsletters, catalogs, flyers, samplers,
circulars, etc. sent by U.S. post office.
MEDIA
$800
Broadcast media include ____________ and
_____________.
MEDIA
DAILY DOUBLE
The most expensive type of advertising.
MERCHANDISING
$200
A sign that is used to display the store name.
MERCHANDISING
$400
The coordination of all physical elements in a
place of business so that it projects the right
image to its customers.
MERCHANDISING
$600
The total exterior of a business.
MERCHANDISING
$800
Selling space, merchandise space, personnel
space, and customer space refers to
___________.
MERCHANDISING
$1000
Window displays designed to sell
merchandise.
PUBLICITY AND PR
$200
Any activity designed to promote goodwill
toward a business.
PUBLICITY AND PR
$400
Tuition reimbursement, sick leave, profit
sharing and health and wellness programs for
workers are examples of things to develop
good ___________ ____________.
PUBLICITY AND PR
$600
A prewritten story about a company sent out
by the company about something news
worthy.
PUBLICITY AND PR
$800
A folder containing articles, news releases,
feature stories, and photographs about a
company, product, or person.
PUBLICITY AND PR
$1000
National companies often employ
__________ _________ _________ to
handle customer complaints and to serve as
consumer advocates with the firm.
DISTRIBUTION
$200
Channel members that negotiate the title of
goods for buyers and sellers, but do not take
title themselves.
DISTRIBUTION
$400
The path a product takes from manufacturer
or producer to the final user.
DISTRIBUTION
$600
Home shopping TV networks are considered
this type of retail outlet.
DISTRIBUTION
$800
Another name for intermediaries.
DISTRIBUTION
$1000
Middlemen that sell to the ultimate consumer
market.
DAILY DOUBLE
DAILY DOUBLE
What would you like to
WAGER?
What would you like to
WAGER?
BUSINESS
BUSINESS
INTERNATIONAL
BUSINESS
FBLA
LAW
PROCEDURES
BUSINESS
CALCULATIONS
KNOWLEDGE
$200
$200
$200
$200
$200
“30 Days”
“Identify the
Problem”
“Trade Barriers”
“$20”
“3”
$400
$400
$400
$400
$400
“Common Stock”
“$10.00”
“Absolute
Advantage”
“$768”
“Leader”
$600
$600
$600
$600
$600
“Mail Fraud”
“Voucher Check”
“Oligopoly”
“$1840”
“Blue and Gold”
$800
$800
$800
$800
$800
“Authorized
Shares”
“Flextime”
“Bow”
“$219.45”
“Secretary”
$1000
$1000
$1000
$1000
$1000
“40”
“Optical Character
Recognition”
“Reengineering”
“$2160”
“Service, Education,
Progress”