Habit Cluster, Finland

▪Furniture companies in South Ostrobothnia ▪Pohjanmaan Nikkarikeskus Furniture Industry Development Centre ▪Seinäjoki University of Applied Sciences School of Culture and Design ▪Projects of our area

yli 2500 työpaikkaa 357 yritystä

NIKKARIKESKUS and habitcentre ®

1. SERVICE CENTRE for ENTERPRISES 2. RESEARCH & DEVELOPMENT CENTRE 3. PROMOTION CENTRE

Export Exhibition

Permanent exhibition centre for the furniture industry Available for company use for customer visits Facilities of company presentations and interpretation Nikkarikeskus also serves businesses in the fields of: * carpets and rugs * home textiles and utensils * other furnishings and fittings

The Library

The design unit of the library of Seinäjoki University of Applied Sciences moved to Nikkarikeskus and the materials library is now located in the previous school library premises New additions to the materials library will be placed in Nikkarikeskus for local professionals and visitors to see

The Auditorium

Seats 162 + 20 Exhibition quality audio-visual equipment Space reservable for conferences, seminars and courses User groups include colleges and institutes, companies, local and regional authorities, societies and associations, visitor groups, and other kinds of organisations

Conference Rooms

10-person and 20-person conference rooms •Large conference room -3m wall display •Small conference room -data projector -overhead projector -writing board -flip chart board

The Shop

•Small wooden articles •Products from the ”company incubator” •Textiles •Gift articles •Books and school materials •Furniture-related requisites The ”Handicraft route” project organised by the South Ostrobothnian Industrial Arts and Crafts Association EU Leader+

The Cafe

•Cafe KÖÖKKI •Seats about 80 •20 high extra tables of suitable dimensions for the auditorium •A friendly service café that offers a light alternative for lunch and the possibility to order à la carte.

Offices

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SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES 3 offices + classrooms FEDERATION OF MUNICIPALITIES FOR ECONOMIC DEVELOPMENT IN SUUPOHJA

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Economic management adviser

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Town development manager

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Development manager

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Development planner

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Information centre

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”Company Incubator” rooms VAASA UNIVERSITY

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Professor of concept management PRIVATE

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Design offices

Research of Concept Management

Martti Lindman, Doctor of Science in Economics and Business Administration, from Vaasa University was elected Research Professor 1.8.2003. The Research Professor’s duties involve research and development work in connection with business concepts, particularly in the field of the furniture industry. Professor Lindman works closely with industry and different collaborative organizations and associations. As Research Professor he is based in Nikkarikeskus in Jurva as well as in Seinäjoki.

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DESIRE ans COBUCO Research projects Remarks on the quality of the construction of business concepts New product development process within SMEs in the furniture sector A quasi experimental exploration of consumers’ furniture product experiences in different store environments The problem of new product fit in developing furniture An essay on economic competence as a contributing factor of economic growth Formation of Customer Bases in SMEs A Comparative Case Study of Design-Oriented Enterprises

Seinäjoki University of Applied Sciences, School of Culture and Design

Degree Programme in Design

The programme forms a base for becoming a professional in the field of habitation Apart from user-centred design the students learn to visualise and create concepts for future homes

Degree Programme in Cultural Management

The programme specialises in either media management or socio-cultural work Media studies aim at planning and implementing media productions involving electronic media Students of socio-cultural work learn to support communities and groups by using cultural methods and music, as well as to manage cultural events

Degree Programme in Conservation

The programme specialises in building conservation and restoration Students learn to preserve Finnish built heritage and to maintain buildings, parts of buildings and their surfaces

Organization of R&D in Habitcentre

INNOVATION

OBJECTIVES: IMPLEMENTATION OF KEY COMPETENCE: EDUCATION OF TEACHING STAFF AND STUDENTS WITH NEW COMPETENCE PROJECTS

HABITDESIGN HABIT-LIVING CLUSTER

2004: SALONE SATELLITE MILANO HABITDESIGN STAND / 20 STUDENTS 2005: STOCKHOLM FURNITURE FAIR HABITDESIGN STAND / 25 STUDENTS 2006: STOCKHOLM FURNITURE FAIR HABITDESIGN STAND / 30 STUDENTS

2007: COPENHAGEN FURNITURE FAIR HABITDESIGN STAND

1998-2006: Furniture Competence Centre 2004: SMART FURNITURE COMPETITION / 90 ideas and companies •2003-2005: HABIT5XM-CONSUMER PROFILER / 30 stud and 10 companies • 2006-2007: HABIT-FOCUS GROUP TESTING / 8 stud and 20 companies 2006-2007: SMART & UBIQUITOUS INNOVATION ENVIRONMENT

2007: LIVING CLUSTER (HABIT-CLUSTER: LAHTI SEINÄJOKI) 2007: SEAMK+LAMK INNOVATION NET

08.12.2006 Vuokko Takala-Schreib

HABIT5xM-CONSUMER PROFILER

A user centred design research tool ® The pilot version in internet: www.habit5xm.fi

Habit5xM is a qualitative and quantitative research method in which the data is gathered by visual survey / questionnaire through internet.

Consumer can play the Habit5xM-taste play at home to visualize / design (and be creative) his/her ideas about home interior. Furniture retailers and industry gets reports about the analysed data of the visual profiles of the user/consumer. With this knowledge they can set visual design briefs for their designers and written arguments for marketing.

Funded by the Finnish National Technology Agency TEKES, EU EAKR and 10 furniture companies

• • • • •

Young Skills -Cooperative

The cooperative was founded in Nikkarikeskus, Jurva,

in 2005

.

A big part of degree studies are realised as

project work for the industry

(product development projects, participating in design competitions etc.) As members of 'Young Skills' Cooperative - the students are able to

charge

and

negotiate contracts

the companies for the project work with the companies - the

teachers

can also cooperate with industry Both companies and individuals can

place orders for design and production projects

. The students can work on the projects also outside of school hours.

Members of the cooperative are

specialised

in e.g. furniture design and production, interior design, exhibition design and graphic design.

Information Centre

Furniture industry information services

•Information officer services •Data banks concerning the furniture sector •Data banks concerning other related sectors •Links to libraries •Training and consultancy •Internet, extranet and intranet data transfer and search services

WWW.HUONEKALUINFO.FI

SUUPOHJA ”COMPANY INCUBATOR” PROJECT

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ACTIVITIES

- Business planning - Training for owner-managers of small and medium-sized businesses - Skills analyses - Locating of sources of finance, preparation of applications for finance - Documentation for company start-ups - Profitability calculations - Product pricing - Product planning - Product realisation / production process planning - Marketing - Logistics - Follow-up and continuation guidance •

RESULTS

13 new Design enterprises BUSINESS START-UP FEEDBACK IN THE STEERING GROUP

Thank you and Welcome to Finland !

Pohjanmaan Nikkarikeskus Oy Hirveläntie 2 66300 JURVA Finland Development Manager Anne Viitala tel. +358 6 2413 5452 fax +358 6 2413 5451 gsm +358 40-830 4291 [email protected]

www.nikkarikeskus.fi