Transcript Document

Slots and New Technologies
Where do we go from here?
Peter DeRaedt
President GSA
www.gamingstandards.com
Our Mission Statement
The Gaming Standards Association (GSA) Is An
International Trade Association That Creates
Benefits For Gaming Manufacturers, Suppliers,
Operators And Regulators.
GSA Facilitates The Identification, Definition,
Development, Promotion, And Implementation Of
Open Standards To Enable Innovation, Education,
And Communication For The Benefit Of The Entire
Industry
Industry Recognition
• Jan 05, 2007 - GGB
– Top honors as Best Productivity- Enhancement Technology
• Jan 22, 2007 - IGWB
– G2S named as top 3 gaming products of the year
• Apr 25, 2007 - CEM
– G2S Slot Floor Technology Award
• May 3, 2007 - UNLV
– The UNLV foundation honors Gaming Standards Association
with membership in The Benefactor Society of the University
of Nevada, Las Vegas.
• May 24, 2007 – Casino Journal
– Silver award for G2S in the top 20 most innovative gaming
product of the year 2006
Slots and New Technologies
Where do we go from here?
Kurt Quartier
VP International Casino Markets
IGT Asia
Asian Slots, The Way Forward
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Localization
Asian Reel Slots
Communal Gaming
Electronic Table Games
Networking of Games
Localization
• Language:
• Button Panel, Paytable Info, Screen
Interface
• Graphics:
• Asian Themes
• Feng Shui elements, colors, numbers, etc…
• Leveraging Brands:
• Global Brands
• Asian Partners / Brands
Asian Reel Slots
• Reels growing in popularity
• Easy to play for first time visitor
• Great tool for much loved progressives
• Multi-line, Multi-coin, low denom
• Asian Theming
• Use MLP Popularity
• Potentially 20%+ of Slot Floors
Communal Gaming
• Desire for communal gaming exists
• Tables, Multi-Player and MLP/Progressives
• Growing & highly successful trend
worldwide
• Communal Bonuses
• Celebration Prizes
• Tournaments
• Popular introductory / marketing tool
Electronic Table Games
• The usual suspects; Roulette, Baccarat
• Expanded offerings to come
• Key is keeping close to traditional play
• Apply proven formulae
• Progressives, Mysteries, Bonusing
• Additional Wagers, Back Betting
• Variety of Pit and Slot Floor placements
Networking of Games
• Server Based Applications
• Improved Slot Marketing
• Customized Bonusing & Progressives
• Optimization of Slot Floor Configuration
• Slot VIP Market:
• Different player pricing
• My Slot
Server Based Gaming in Asia
Gareth Phillips
CTO Aristocrat Technologies
Asia - Cultural Diversity
• Many Languages
• Lucky Colours
• Important Symbols
• Traditional themes
Asia - Table Games
• No
tradition of slots
• Casino games dominate
• Tables are 70% play
• Roulette
• Black jack
• Poker
• Electronic tables popular
Asia - Slots
• Growth in slot play
• Designed for Asia
• Player education
• Growth in “links”
• progressives
• mystery
Server Based Gaming - SBG
• Open System
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Win XPE terminals
Routers and Gates
Firewall protection
Oracle V10 servers
• Scalable
• Scales 10 to 10,000
• Can be WAN
• Secure
• VPN
• Digital signatures
Example - UK FOBT
• Server Based Technologies
• RNG run on server
• Game outcome determined in
server
• Runs fixed odds games
• Roulette most popular
• Horse races
SBG – Multiple Content
• Roulette
• Black Jack
• Video poker
• Poker
• Keno
• Bingo
• Majong
• Scratch cards
• Slots
SBG – Different Concepts
SBG – Wide Area Ready
Data warehouse
Central management
WAP or WAM
HQ
Local
State
Country
Summary
• ASIA is a region of many diverse cultures
• Strong table play - no real tradition of slots
• Potential to educate players on different offerings
– Electronic table games such as roulette and Blackjack
• Server Based Gaming technology is now mature
– FOBT in the UK and Class II in the USA
• SBG can offer variety in content on same terminal
– Roulette, lottery, keno, bingo, blackjack, Majong etc.
• SBG offers WAN capability for operator
– WAP, wireless handhelds, Internet, data mining etc.
Slots and New Technology
Where do we go from here?
Cath Burns
VP & Managing Director
Bally Technology
Discussion Topics
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Technology Adaptation
Features in the Market Today
Deployment Considerations (Lessons Learned)
Trends for the Future
Technology Adaptation
Technology Adaptation
Components
Games
Server
Based
Gaming
Systems
Regulatory
Table Game
Bonusing
Mgt Systems
Two-Way
One-Way
Cashless
Cashless
Innovation
Growth
Deployment State
Customer Acceptance
TITO
Player
Tracking
Maturity
Features in the
Market Today
Bar Coded Coupons
• Use of Bar-Coded Coupons for Marketing
Purposes
• Potential to Eliminate Cash-Back
• Credits Can Be Cashable or Non-Cashable
• Limit Coupon Usage to Identified Players
• Include Coupons with Direct Mail
• Ability to Work with Non-Carded Players
Bus Groups, Monthly Direct Mail, Hotel Room Jackets
Promo Cashless
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“Cashless” Credits to the Slot Machine
Convert Player Points to Credits
Convert Promo $ to Credits
Player PIN for Security
Credits Can Be Cashable or Non-Cashable
Eliminate Lines at the Players Club Booth and
Cages Waiting for Cash Back Vouchers
Cash Back, Email Marketing, New Card Sign-Ups
Automated Sweepstakes
• Automated Drawing Ticket Options for Players
• Electronic Draw Option – Paperless
• Apply Multiplier Awards to Sweepstakes
Options
Periodic Cash Drawings, Car Giveaways
Two-Way Cashless
• Two-way “Cashless” – Credits to the Game
and Returned into the Player’s Cash Account
• Front Money for Slot Machine Players
• No Effect on Point or Comp Balances
• Future Trend - Options to Link with Credit
Cards
Repeat Guest Alternative to Ticketing
Marketing Jackpots
• Configurable Participation
Denomination…Group…Club Status…Player Type
• Multiple Concurrent “Jackpots” of Differing Amounts
Including Multi-Property Progressives
• Create Excitement … “Must Hit by $50,000”
… “Must Hit by July 5th 12PM”
• “Chain Reaction” Allows All Others with a Card-In
the Game a Chance to Win
• Links to Other Games (Tables, Keno, Bingo)
Configuration Based on Groups or Promo Codes
Deployment
Considerations
Establish Bonusing Goals
• Better Manage Incentive Dollars
. . . Restrict Bonus Dollars
• Increase Length of Stay
. . . Play Longer
• Increase Visit Frequency
. . . More Visits
• Increase Revenue per Visit
. . . Higher Average Bet or Higher Stakes
• Increased Player Loyalty
. . . Retain Your Current Customers
• Attract New Players
. . . Reason to Try Your Casino
What is in it for the
Customer?
• Additional Reward Options
• New Gaming Opportunities
• Access to Casino Incentives Without Waiting
in Lines
• A Fast, Fun and Friendly Casino Environment
Deployment Considerations
• The ROI Equation
• Interfaces to Existing Casino Management
Systems
• Customer Demographics…Buy Bonusing to
Meet Your Needs
• Competitive Landscape
• Need for Newer Player Tracking Displays
• Signage and Plasma Displays
• External Communication
Future Trends
Trends for the Future
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Integration with Other Casino Systems
GSA Standards
Casino Customized Bonusing
Targeted or Personalized Bonusing
Leverage Server Based Gaming
Additional Cashless Options (Credit Card
Access at the Game)
• Offering More Reward Options to the Guest –
Points.com
Q/A Session
Slots
• YE 2005
• YE 2006
3,421
6,546
Tables
• YE 2005
• YE 2006
1,388
2,762
– Growth
91%
– Growth
99%
• Q1 2007
7,349
• Q1 2007
2,970
– Growth
10.9%
– Growth
7.5%
• Win/slot/day -2%
• Win/table/day -26.4%
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($138 to $135)
($11,600 to $8,500)