Transcript Anne Bashir, Trade Mark Attorney, Murgitroyd

THE LONDON IP SUMMIT 2014
UTILIZING LICENSING TO ACHIEVE
SUPERIOR RETURNS AND SUSTAIN
COMPETITIVE MARKET ADVANTAGE
ANNE BASHIR, TRADE MARK ATTORNEY
DATE: TUESDAY, 14 OCTOBER 2014
LOCATION: LONDON STOCK EXCHANGE
UTILIZING LICENSING TO ACHIEVE SUPERIOR RETURNS
AND SUSTAIN COMPETITIVE MARKET ADVANTAGE
Why Licence?
Pitfalls?
Considerations?
Any Questions?
WHY LICENCE?
SELL, KEEP OR LICENCE?
CONSIDERATIONS?
Nature of Licences
Licensing Opportunities
Jurisdictional Issues
NATURE OF LICENCES
LICENSING
ANY QUESTIONS
OPPORTUNITIES
JURISDICTIONAL ISSUES
PITFALLS
Best Endeavours
Competition Law
Housekeeping
BEST ENDEAVOURS
ANY QUESTIONS
COMPETITION LAW
HOUSEKEEPING
ANY QUESTIONS?
Anne Bashir, Trade Mark Attorney
[email protected]