Transcript Document

The Art of Negotiation
Brad Dawson, LTV Dynamics
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Learning Objectives
In this session you will:
1. Learn the art of empathetic listening;
2. Find out the power that comes from “doing nothing”;
3. Uncover the fallacies of negotiating from the “single
objective” perspective; and
4. Realize that emotions are your worst enemy.
Are You An Effective Negotiator?
Current Condition
Most airforwarders learn
negotiation through trial and
error
Current Condition
Negotiation is a basic
component in every
aspect of your business
Current Condition
A good negotiation session ends “when the deal is
done and both parties are a little disappointed”
#1 Anatomy of a Deal
What constitutes a good deal?
#1 Anatomy of a Deal
Inexperienced
airforwarders fall
victim to “get the
deal at any price”
syndrome
#1 Anatomy of a Deal
What about the attributes of: time frame, delivery dates,
quality control, ease of overcoming international
restrictions and, of course, pricing
#1 Anatomy of a Deal
Do you have a counter-proposal?
#2 Test Drive the Deal
Sometimes you just don’t know
what constitutes a good deal
#2 Test Drive the Deal
You can ask other
people or seek
guidance
through AfA
#2 Test Drive the Deal
Another alternative is to test drive a deal
#2 Test Drive the Deal
Google it
#2 Test Drive the Deal
Test to gain knowledge
#2 Test Drive the Deal
Begin again – this time with
sufficient information
#3 The Art of Listening
Sometimes negotiations just break
down
#3 The Art of Listening
You can try the art of empathetic negotiation where you
place yourself in the other party’s positions
#3 The Art of Listening
An effective ploy for employee
compensation discussions
#3 The Art of Listening
Realize it is not always
about money. The
focus could be on
skill enhancement or
career development
#3 The Art of Listening
Putting yourself in the other person’s shoes can
sometimes help resolve an impasse
#4 The Art of Silence
Actions speak louder
than words. Facial
expressions, where
you sit and hand
gestures all have an
impact
#4 The Art of Silence
Silence is a powerful
bargaining tool
#4 The Art of Silence
Weak negotiators feel the need
to fill the silence void
#4 The Art of Silence
And ….. In the process
give up their
negotiating position
#5 The Art of Walking Away
Another tactic is to
walk away –
effectively sending
the message that
you are killing the
deal
#5 The Art of Walking Away
An effective way to deal with contractors
#5 The Art of Walking Away
The power of action –
not words – can
make all the
difference
#6 No Decision is a Decision
Your negotiations may
stall – stretching out
the time associated
with a decision
#6 No Decision is a Decision
Now might be a good time
for “fear selling”
#6 No Decision is a Decision
Can you quantify the impact of the status quo?
#7 Emotion is the Enemy
Emotional people make
instinctive and irrational
decisions
#7 Emotion is the Enemy
Move from
adversarial to
cooperative
state
#7 Emotion is the Enemy
Use a “cooling off” period to reflect and gather
facts before making a commitment
Final Thought
Negotiation is an art form where
two skilled strategists work to
find common group where both
can claim victory
Upcoming Sessions
March 18th – “Effective Selling”
April 15th – “Cash is King”
May 20th – “A Purpose Driven Business”
Thank You!
Contact Information:
Brad Dawson
LTV Dynamics
703-753-2886
[email protected]