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EAL Nexus resource Persuasive argument writing Persuasion key ring Subject: Age groups: Topic: English 8 – 11, 12 – 14, 15 – 16, 17 - 18 Non-fiction writing Licence information |

This resource is free to use for educational purposes.

Source |

This resource was originally developed by Charlotte Hurley and has been adapted by EAL Nexus.

© British Council 2014

Persuasion

Persuasion

Purpose: To promote a particular view or product Examples of forms: • • • • • • Adverts Spam Junk mail Catalogue Pamphlet Poster/ flier • • • • • Book blurb Travel brochure Political manifesto Letter to editor Newspaper or magazine article

Persuasion graphic organiser

Persuasion

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Words and phrases to collect for writing

Informal, personal language – particularly for adverts Emotive adjectives, words and phrases Opinions presented as facts Imperative verbs Exaggeration Rhyme and alliteration Boastful language Cause and effect phrases

Persuasive argument writing frame (one side)

Beginning - opening paragraph that introduces the issue and the writer’s point of view Middle – a series of paragraphs that begin with topic sentences followed by points that support the viewpoint. These are backed up by elaboration and examples.

Ending – summary of argument

Persuasive writing frame (advert or leaflet)

Beginning – a paragraph that hooks and engages the reader. Often uses rhetorical questions Middle – series of paragraphs that persuade the reader to do, buy or think what the writer has set out to ‘sell’. Start with a topic then elaborate, including using ‘expert’ evidence Ending - sums up the reasons why the product should be ‘bought’.

Persuasive argument (one side) key ingredients

Persuade that…

 Writer’s point of view clearly stated in introduction and conclusion  Modal verbs, e.g. could, would, might  Words like ‘Furthermore’, ‘in addition’  Words like: if, then, because, when…  Persuasive devices: statistics and facts, emotive language, exaggeration, rhetorical questions, adjectives, ‘expert’ comment.

Persuasive writing key ingredients (advert or leaflet)

Persuade that…

    Often start with rhetorical question(s) Topic sentences start each paragraph to introduce the benefits of item ‘sold’ Devices like slogans, word play, rhyme, alliteration, repetition, exaggeration, emotive language.

Different fonts, sizes and colours to grab reader’s attention

Persuasion

Persuasion