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Willing to receive? Attention of the
audience & hold interest through
presentation- The role of persuasion
Persuasion:
Conscious manipulation to face-to-face
communication to induce others to take
action
Scoring & Interpretation
For questions 1-2-3-5-6-7: 3 pts. for Usually, 2 pts.
for Sometimes, 1 pt. for Seldom
For question 4: 3 pts. for Seldom, 2 pts. for
Sometimes, 1 pt. for Usually
Sum up your total points. Scores:
>= 19 : You make effective use of your persuasive
resources
16 to 18 : You can be more persuasive in your
interpersonal relations
< 16 : You have room for significant improvement in
your oral persuasion techniques
How is persuasion different from
authority or power?
Means of influence- focus on getting other
people to do, what you want them to do,
but:
1) Power & authority: means of making others
to do stg. They otherwise would not have
done
Persuadees feel they are acting of their own
accord within the goals & guidelines set for
them
How is persuasion different from
authority or power?
2) Authority represents the rights that go with
managerial position
3) Authority has limits: setting up a
psychological line
4) Authority implies obligation, but in
persuasion- performing the rask with
commitment & enthusiasm => motivation
better than authority
General Strategies of persuasion:
1) Credibillity: trust & confidence.
Demonstrate competence; knowledge & ability
Having trustworthy intentions (establishing a
trust bond)
Personal charisma (striking others as friendly,
caring, enthusiastic & positive)
2) Logical Reasoning: Citing logical reasons for them
to behave as you wish.
3) Emotional Appeal: Using a langauage touching the
emotions. “What the listeners need is a stimulus
that will move them from passive to active”
Persuasive practices for securing
attention & arguing well:
1) Addressing people by name: Increases the
capacity for selective perception & make
people feel involved
2) Posing questions: Turning the opening
statement into a question
3) Using different channels and encoding:
Music, other sound, direct action (usually
associated with political movements)
Presentations
Able to receive? Audiences have little or no
control over the information flow => Allow
pauses between main points, avoid
information overload
Achieving information? Pose questions,
voting, presentation being informal
discussion
Preparing the presentation materials
If accompanied by a written report, written
version SHOULD complement the
presentation
If before => chance of discussion
If not => introduction to the Topic
Not distribute the full version at the
beginning of the presentation
Preparing the presentation materials
Answer key questions (audience,
objective, context, source)
Clarify terms of reference/project brief
Decide what to include and what to
cut
Decide how to organize the material
Make the logical structure visible
The Presenter: I) Postures
DON’T:
– Adopt a head down, round-shouldered stance
when addressing audience. Lack of eye contact:
Nervousness, lack of confidence.
– Leaning on one foot
– Trying to blend with the background
– Folding the arms tightly across the chest:
protects the person’s “soft underbelly” from
attack
DO:
Stay upright & well balanced
Stable, but not static, allowing for some movement
around the room
Moderately relaxed, but conveying energy rather
than apathy.
Be careful for cross-cultural aspects
Skills developed after repeated cycles of experience
& reflection => Begin to feel more confident,
positive & alert
II) Physical Appearance
Choice of clothing: Help to project the
right image, increase confidence
No fixed rules
Presenters may simply decide to
dress in the way that they feel most
comfortable.
III) Developing the human voice:
In contrast to informal one-to-one
conversations, the presenter has to speak:
– For an extended period
– In a fairly structured way
– To many different people simultaneously
DON’T talk with a weak voice
Work on 4 dimensions of vocal delivery:
1)
2)
3)
Setting the volume
Varying the pitch: Convey a positive message
when sentences end on a higher note, obtain
advice of someone
Pacing the delivery:
Fault: Speaking too quickly or slow delivery
(monotonous) => Vary the pace of delivery
DON’T include too much material => Plan.
If insufficiently flexible & at a rapid pace; lose
audience’s attention => Highlight key points
Can switch from longer to shorter sentences
helps to vary the pace of delivery.
4) Exploiting the pauses
Depending on its length, silence = comma
Can be used to separate different ideas &
emphasize a particular agreement
Long pauses: Rarely used. Allow thinking
A single pause will seem longer to the
presenter than to the audience
Typical techniques include:
Use the pause to build eye contact with the
audience
Appear to be lost for words, but then return
with a major piece of the argument
Add to the dramatic effect by simply
walking silently from one part of the room
to another
Use them in combination
IV) Remembering what to say:
1)
2)
Greatest fear: Forget what to say next.
Reading a prepared script: Mistake, ineffective
delivery, limited eye contact & minimal use of
gestures to reinforce msg.
Memorizing a prepared script: In an
organizational context, sounds artificial; can be
caught out when opened up to questions.
While effective for short statements, unassisted
memorizing: not practical for most people.
3) Improvising on the day
Valuable techniques for informal
discussions
Some necessary and impressive in Q&A
4) Using a prompting system: Prepare the
presentation in a detailed & structured way.
Use cue cards: tied together or numbered
in case dropped on the floor.
Audio-Visual Equipment:
1) Projectors: Limitations & user errors:
– Stand in front of the display screen
– Talk to the projector instead of audience
– Display slides that do not coincide with
the spoken delivery
– Use too much text
– Not checking spelling errors
– Technical failures
2) Whiteboards
Common teaching aid, useful in discussions &
brainstorming sessions
Limitations & user Errors:
Turn their backs on the audience while writing &
making them difficult to hear
Presenters may have illegible handwriting
Dried out pens
Using indelible pens by mistake; makes presenter
unpopular with the next user
3) Video Players
Short video clips: useful to illustrate a point
DON’T use so long video clips
Limitations & user errors:
Technical faults
Incompatible playback formats
Inappropriate use during a live presentation
4) Props & ‘Take Aways’
Props: additional materials used to enhance a
presentation. Ex/ Food samples, scale 2222models
of building developments
Presenter may also wish to provide the audience
with materials to take away after presentation:
– Information pack having supporting details
– Paper or electronic copies of the presentation
Limitations & user errors:
Handling out material at the beginning;
audience will look at it instead of focusing
on the presentation
Inappropriate materials
Four Key Elements:
I) Creating an opener: How do you secure the
audience’s attention? Think from their
perspective: Relevancy, your credibility. Ex/
Pose a question having relevance for them
Create a powerful scenario, using visual
imagery
Quote a statistic that will surprise them
Share an informal anecdote
Refer to a relevant and memorable
quotation
II) Signaling ‘transitions’ and changing
pace:
DON’T move too quickly from one topic to
another; if not lose their audience’s
attention
Take time to emphasize transitions; give a
brief recap of the last topic; pause a little bit
Use non-verbal cues
May introduce an audio-visual prompt such
as photographic image
III) ‘Closing’ with a flourish:
Equivalent to the concluding section
Draw the arguments together & attempt to
ensure that the audience has absorbed
Summarize key points, show how they
combine to achieve that purpose
May split the audience into groups, setting
a task and asking each group to report back
IV) Handling questions, interruption &
dialogue:
Open questions: better
Allow members to discuss first, rather than asking
for an immediate response
Sometimes difficult to switch between ‘delivery
mode’ to engaging an active dialogue. Then retain
control through careful preparation
Try to predict questions & have prepared answers
in your mind
Q & A: Problems: 1) Unable to give an answer
2) Know the answer but consider that it isn’t
interesting
3) Not want to give the answer => Be Honest!
IV) Handling questions, interruption &
dialogue:
Interaction as questions: provide dialogue
Quiz questions: alert to the themes; time
Poorly-worded questions: distort audience
Well-handled questions are valuable
If you get a feeling that you’re losing your
audience, DON’T ignore as this is a
communication barrier