Transcript our powerpoint - The Secret Art of Persuasion

The Secret Art of Persuasion
By Robert Ishoy
Why?
Have you ever wondered how leaders in business, politics and
even religion are able to get others do what they want them
to do? Are you able to influence others in your life the way
you would like to? What are the secrets of persuasion? How
can you use the powers of persuasion to improve your life?
40 plus years of learning
The Hierarchy of Persuasive Methods
Higher Forms of Persuasion
Common Forms of Persuasion
Conversion
Tangible
Incentives
Crude Forms of Persuasion
Negotiations
Nontangible
Incentives
Force
Coercion
Threats
Trickery
Higher Forms of Persuasion: Nontangible
Incentives, Conversion

All have their place but it is the higher
forms of persuasion that are more effective
and lasting.

The lower forms tend to be conditional and
temporary as well as ethically
questionable.
What I teach

Persuasion as an art form

Psychology of persuasion

Concepts of:

building positive rapport,

conducting an assessment

and developing a persuasive strategy
Building Rapport
trust
emapthy
crediblity
Rapport
Conducting an assessment
questioning
elicitation
rapport
listening
monitoring
Developing a persuasive strategy
Logos
Pathos
(emotion)
Ethos
Pathos
Logos
(reasoning)
Ethos
(credibility)
“Persuasion is using the Ghost of the past
to change the Spirit of the future.”
http://secretsop.com
Value
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Vision
Changing one
mind/heart
at a time
altruistic egotism =
win / win
The Power
of
Persuasion