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OBJECTIVE
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I will demonstrate some familiarity with the
features of Persuasive Writing
LEARNING OUTCOME
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I have used some features of Persuasive
Writing in my own writing
SATs Preparation
The Writing Triplets
Argue, Persuade, Advise
 Inform, Explain, Describe
 Analyse, Review, Comment
 Imagine, Explore, Entertain
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PERSUASION
 In your exam you might be asked to pick out
persuasive features from a text and also to
write to persuade.
 It is easy to learn the features of persuasion
and to spot them in text.
 If you also practise writing to persuade you
will become more familiar with what is
expected of you in the exam.
Persuasion is easy – you do it all the
time!
We all use persuasive techniques at one time
or another.
We do it to get our own way.
Persuasion is part of our everyday language –
write down three areas you have seen or
experienced Persuasive Techniques.
The Art of Persuasion
 Some texts are written to persuade the
reader to think or do something.
 The aim is to make the reader think or act in
a particular way.
 For example:
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Advertisements  buy now!
Health posters  look after yourself / make changes
To persuade in words, writers can use a range of
techniques.
Identifying the Task
Argue, PERSUADE, Advise
You are writing to Persuade …
Under what circumstances would you try to
persuade someone to do something?
 Think about the last time you tried to
persuade your parents to let you go
somewhere – or let you have something.
 What did you say?
And what about the last time your parents
tried to persuade you to do something?
What was it and what
did they say?
•Now think about the
TONE you both used.
•What was successful
and what failed?
The key to being a successful Persuader is
remembering…
Purpose
Audience
Language
What is the reason for
the text
Who is meant to read it
What language has
been used – formal,
informal etc?
Persuasive Techniques
involve being
A
PERSUADER
The Persuader
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P
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Personal Pronouns
Emotive language
Rhetorical Questions
Statistics and Facts
Use of an authority figure
Alliteration and Anecdotes
Description and Imagery
Exaggeration
Repetition and group of 3
Exercise 1
Read the text you have been given and analyse
it carefully, identifying and annotating the
persuasive techniques used.
Take each technique you have identified and
comment on its effect on the reader.
The Persuader
Spot the Persuasive features in the text.
The SATs question
In the SATs you may be asked to do a piece of persuasive writing.
Make sure you understand
The QUESTION or INSTRUCTION
The PURPOSE and AUDIENCE
Then
PLAN your response.
Writing task – write an article for the
school magazine
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In Y11 all students should be in bed by 9pm.
All pupils should wear uniform.
All pupils should wear yellow uniforms.
Watching TV during Y10 / Y11 should be
banned.
Chocolate should be removed from shelves
across the country to encourage people to be
healthier.
Junk food should be rationed or quadrupled in
price IMMEDIATELY.
metaphor
Personal Pronouns
Emotive words
personification
simile
imagery
language
Alliteration
senses
Exaggeration
Students should have three hours’
homework each night.
Repetition
Group of three
Anecdotes
PAL
Authority figure
Techniques
Statistics and Facts
Rhetorical Questions
Exercise 2
WRITE
THE OPENING PARAGRAPH
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Engage or 'grab your reader's attention straight away involve and interest them at the outset.
State why you are writing
Involve your reader by using 'you', 'we - if appropriate!
State why you have the authority to write on this topic and
that you are reasonable and trustworthy.
Forge common ground between you and your reader mention an outcome both of you would endorse.
Use a rhetorical question.
Choose your words with precision and care.
Exercise 3
Hand your writing to your partner
and ask them to grade it for you
suggesting two ways in which it
could be improved.
Lesson Evaluation
1 2 3 4 5 6 7 8 9 10
Has learning taken place in today’s lesson? How?