Transcript Slide 1
Chapter 15
(Speaking to Persuade)
Preparing a Persuasive Speech
Question of Fact
Question of Belief
focuses on what is right or wrong
Question of Policy
concerns statements that are either true or false
act on a policy or agree that a policy should
change
ACTIVITY 1 – Identify different questions
Limiting Topic and Writing Thesis
A good persuasive topic is one that…
You
feel strongly about
Other people have different views on
Ann
Welch’s candidacy for senior class president.
Writing Your Thesis:
State your goal clearly…
Ann
Welch is qualified to be our senior class president
Ann Welsh is the best choice for senior class president
You should vote Ann Welch as senior class president
ACTIVITY: Brainstorm problems in our school and
activity.
Choose one and write it as a Fact, Belief, and Policy.
Using Persuasive Techniques
To get people to think, believe, or act the
way you want them to:
Applying Logical Reasoning
Argument
Reason
Evidence
Evidence
Reason
Evidence
Review of Supporting Evidence
Fact
Statistic
Expert Opinion
Example
Illustration
Anecdote
Definitions
Descriptions
Quotations
Comparison
Using Persuasive Techniques
Emotional Appeals:
Statement that arouses strong feelings
Use specifics
Use vivid language
Refer to the audience directly
Establishing Credibility:
Cite Sources
Sincerity—quality of being genuine
Dynamism—quality of being energetic and
enthusiastic.
HOMEWORK
Use one of the
problems we
brainstormed to
complete
Teens need to use their seatbelts
Thousands are injured
and killed each day
1# killer
in USA
(Fact)
At least
20% of
people
don’t use
their
seatbelt
(Statistic)
2nd killer of
teen drivers
“Teens have a much
higher chance
because they aren’t
used to the road; they
double their chance
of an accident.
(Quote)
Adapting to Your Audience
Favorable
• Majority of the listeners agree
• Strengthen existing feelings
Neutral
• Give all sides equal time
• Need information to persuade
Apathetic
• Most difficult to persuade
• Show it personally affects them
Hostile
• Majority of listeners oppose you
• Show that they should listen
Organizing Your Speech
Using a Deductive Approach:
Statement of Reasons Method
Thesis
is stated directly and followed by supporting
reasons.
Problem-Solution Method
Discuss
problem, then solution
Comparative Advantage Method
Presents
each reason as a benefit.
Using words such as more or better.
Organizing Your Speech
Using and Inductive Approach:
Criteria-Satisfaction Method
Create
sound criteria, show how proposal satisfies
those criteria.
Negative Method
Show
that no other option is acceptable.
Monroe Motivated Sequence
Draw
attention to problem
Show a need for action
Satisfy that need
Help the audience visualize the benefits
Suggest a specific action
ACTIVITY:
Divide into groups
1.
2.
3.
4.
5.
6.
Statement of Reason
Problem-Solution
Comparative Advantage
Criteria-Satisfaction
Negative
Monroe Motivated
Create outline on overhead, share
HOMEWORK:
Determine Topic for a Problem Solution
Speech
Must be a problem in our school or
community