Transcript digital film distribution & marketing

Panel on current VoD experiences:
Benchmark Business Models, obstacles
and opportunities, licenses and
windows
Estoril 2010
Panel
Current VoD Experiences
Panel
•
Moderation: Pierre-Alexandre Labelle – Under The Milky Way
•
Context of European VoD: Marijn Duijvestein – KEA European affairs
•
–
Technological, social, economic, and political recent developments,
–
Opportunities for distributors,
VoD in the UK: Jonathon Perchal – Artificial Eye
–
Acquiring VoD rights for UK distribution,
–
Commercialisation of content in VoD and exploitation windows in the UK,
•
VoD from a Sales Agent point of view: Michael Werner – Non-Stop Sales
•
VoD platform: Efe Cakarel – Mubi.com
•
–
Presentation of Mubi.com,
–
Mubi’s business model, current numbers, and case study,
VoD in Spain: Ricardo Torres – Vertice 360
–
Acquiring VoD rights for distribution in Spain,
–
Commercialisation of content in VoD and exploitation windows in Spain,
Estoril 2010
2
Notes and comments by Michael Werner
Non-Stop Sales - Sweden
Observations
Non-Stop Sales is a world sales company representing 25 independent film
producers – Part of Millenium Media Group (est.1998) Stockholm.
•Current experience in VoD is limited for two reasons,
–
Rights are normally sold as part of all rights sales,
–
Direct to VoD : The investment is deemed too important versus potential results,
•Rights must be clearly defined or else they are not part of an agreement,
–
IFTA helped in clearing the standards (from “Internet rights” to clearly defined VoD rights),
•As sales agents we are always careful with limiting the license to either:
–
A language limitation,
–
IP address (territorial limitation,
•Main threats to domestic distributors:
–
Piracy and weak legal frameworks to protect rights-holders,
•Main opportunities for domestic distributors:
–
By always keeping your library in good shape, ease the access and delivery processes and you’ll be in a good
position to benefit from new opportunities,
–
Niche marketing and distribution,
Estoril 2010
3
Notes and comments by Michael Werner
Non-Stop Sales – Sweden (2)
Conclusions
•
We feel that local distributors are in a better position to manage
VoD distribution as opposed to the sales agent (as part of all rights
sales),
•
As an all-rights sales company, we normally license VoD rights on
an exclusive basis (on new content) to the local distributor. The
local distributor normally gives non-exclusive agreements to local
platforms.
•
We as sales agent ask for a better reporting from local distributors;
however VoD is not the only problem…
Estoril 2010
4
VoD in the French Media Chronology
Legal context
The latest version of the Media Chronology was adopted on the 12th
of July 2009 by the following signatories :
•Cinema organisations (exhibitors, distributors, and producers),
•Pay-TV and free television channels (France Télévision, Canal +, Arte, M6 and
TF1),
•Video on demand editors (Orange, SFR, VoD union),
The objectives of the reform were to:
•Adapt the rules and regulation to new distribution channels,
•To maintain healthy and sustainable mechanisms for the financing of Cinema
production,
•Create a favourable context to the emergence of legal VoD offers,
•Shorten the delay for television exploitation, thus consolidating their essential
participation in Film funding.
Estoril 2010
5
VoD in the French Media Chronology (2)
Chronology
Delay for a first exploitation
Distribution Channel
Upon reception of the
exploitation Visa
Theatrical exploitation
6 months
4 months
Video distribution
33 weeks
4 months
Video on Demand
9 months
Pay per view
12 months
10 months
Pay TV
24 months
22 months
Free TV (when acting as coproducer of the film)
36 months
Free TV
AFM 2010
6
VoD in the French Media Chronology (3)
Chronology
Estoril 2010
7