Transcript What is a clock number?

VoD Ads
Video on Demand (VoD)
Creative delivery
Value
Container (file format)
MP4
Codec
H.264
Display aspect ratio
16:9 (not anamorphic)
Dimensions
1280 x 720 pixels
Frame rate
PAL 25 fps
Video profile
[email protected]
(Main acceptable if ‘High’ is not possible)
Video bitrate
7680 kbps
Audio format
AAC
Audio bitrate
128 kbps
Audio sampling rate
48 KHz
Duration (max)
30”
(premium rates apply for longer
durations)
Clock number
All files need to be supplied with clock
number for clearance through Clearcast
(please see next slide for more
information).
Clock slates
Clock slates are to be removed before
delivery
Additional notes
Click URLs: Destination or Click URLs are to be supplied by
advertiser/agency
Tracking: All clicks and impressions are recorded by
Channel 5, additional third-party tracking can be supplied
by the advertiser/agency, depending on the provider. The
agency/advertiser are responsible for notifying Channel 5
Ad Ops team of any tracking issues within 24 hours of
campaign live date. Due to the variety of fourth tracking
providers, please check with us whether we can support
the provider.
To avoid unnecessary delays delivery of ads should be
delivered via Adtsream or IMD.
Please note, if your campaign is running on Virgin Media,
Sky and/or YouView further creative and delivery
specifications can be found here:
http://about.channel5.com/digital-media/advertise-onour-websites
Creative is required to spec five working days before
campaign start date. All creatives are subject to Channel 5
approval. Please refer to Channel 5’s standard terms and
conditions for advertising.
What is a clock number?
A clock number is given to a commercial to identify a particular version and it is unique to a particular
product.
The clock number is made up of 15 characters. For example: AMV/BTBB001/030
AMV – this represents either the creative agency or the production house
BT – in this example the product is British Telecom
BB – the product is broadband
001 – is the version number of the broadband commercial
030 – represents the time length of the commercial, in this example 30 seconds
The clock number is given to the commercial by the production house or creative agency that produces
the commercial. They are responsible for sending the final version of the commercial to Clearcast for
approval. A digital buyer would contact the production house for the latest clock number(s) for the
commercial. Please note the VoD creative needs to match the clock number exactly, a linear clock number
cannot be used for a VoD commercial if it is not identical.
Clearcast
www.Clearcast.co.uk
0207 339 4700
Creative is required five working days before campaign start date. All creatives are subject to Channel
5 approval. Please refer to Channel 5’s standard terms and conditions for advertising.
IMD Delivery
Creative for VoD campaigns running on Demand 5 should be delivered to ‘Demand 5’ which can be found
under Channel 5 Sales VOD within the IMD system.
If the campaign has been booked onto Demand 5 on the Virgin Media platform you will need to select
‘Demand 5 on Virgin Media Platform’.
Please see screenshot below:
Please be aware that not all campaigns will be booked onto both stations. If you are unsure which stations
to deliver to please contact the booking agency for clarification.
If you require further clarification please contact the Channel 5 team and we will endeavour to assist you
in any way we can.
Adstream Delivery
Creative for VoD campaigns running on Demand 5 should be delivered to ‘Demand 5’ which can be found
under IPTV/VOD within the Adstream order system
If the campaign has been booked onto Demand 5 on the Virgin Media platform you will need to select
‘Virgin Media TV VOD’.
Please see screenshots below:
Please be aware that not all campaigns will be booked onto both stations. If you are unsure which
stations to deliver to please contact the booking agency for clarification.
If you require further clarification please contact the Channel 5 team and we will endeavour to help in
any way we can.
Contact us
Sales: Display and Video on Demand
Gareth Vaughn Jones
Ross Lafayette
Chris Mills
Frankie Hall
Head of Digital Sales
Digital Sales Manager
Digital Sales Manager
Digital Sales Assistant
T: 0208 612 7021
T: 0208 612 7503
T: 0208 612 7298
T: 0208 612 7924
E: [email protected]
E: [email protected]
E: [email protected]
E: [email protected]
Ad Operations: Creative and Trafficking
Email all VoD and display creatives to [email protected]
Aimee Goldsmith
Lee Martin
Christel de Haan
Olivia Katilov
Operations Controller
Operations Manager
Traffic and Analytics Executive
Traffic and Analytics Assistant
T: 0207 098 2861
T: 0208 612 7544
T: 0208 612 7782
T: 0208 612 7546
E: [email protected]
E: [email protected]
E: [email protected]
E: [email protected]