Transcript Document
Internationalization Strategies Internationalization Risks: CAGE • • • • Cultural Distance Administrative Distance Geographic Distance Economic Distance Internationalization Modes Exporting • • • Creating goods in the home country and shipping to another country Good place to start because low-cost way of seeing if products are appealing Problems? Licensing • • • • Granting a foreign company the right to create or sell your product in exchange for a fee Common with patented technologies Avoids absorbing a lot of costs Key Issues? Franchising • • • • • Renting a firm’s brand name and business process. Common in service industries Little financial investment from the franchisor Typical U.S. franchisor has 140 domestic locations before moving overseas When Appropriate? Alliances & Joint Ventures • • • Strategic Alliance describes firms that create agreements to work together without forming a new organization. Equity Joint Venture is when two or more organizations each contribute to creation of a new entity Advantages • • • • Provides local knowledge Facilitates acceptance in local markets Clears regulatory paths Challenges? Subsidiaries Business operation in a foreign country that a firm fully owns. • Demonstrates strategic commitment, which is affirming for customers, suppliers and investors • Greenfield Operation is building a subsidiary from scratch. • Acquisition, sometimes called a brownfield operation • Acquisitions • Acquisition: Takes place when one company purchases another company • • Merger: Joining of two companies into one • • The acquired company is (generally) smaller than the firm that purchases it Involves similarly sized companies Takeover • A special type of acquisition when the target firm did not solicit the acquiring firm’s bid for outright ownership. Acquisitions Acquisitions If shareholders don’t gain value from acquisitions, then why do firms acquire other firms? Acquisitions • Improving the likelihood of success • Complementary assets/resources • Friendly as opposed to hostile • Careful, long selection processes • Maintain financial slack, Low-to-moderate debt • Maintain key personnel • Sustain emphasis on innovation (continued R&D) • Flexibility (managerial experience with change)