Transcript MANAGING CULTURE

BA 4226
Managing Organizational Change
Stories of change
Instructor: Çağrı Topal
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Hewlett-Packard-1
Different interests need to be recognized and
addressed during an organizational change
 These interests are likely to provoke different
reactions to change
 Organizational politics and lobbying are likely
aspects of an organizational change that will
need managing
 Negotiation and persuasion are key
communication skills
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Hewlett-Packard-2
More successful communication strategies are
likely to be those that “touch” the people to
whom they are addressed
 Communicating change often entails providing
a vision of the future that is compelling
 Pressures to change come from both outside
and inside organizations
 Restructuring is a common organizational
change when confronted with problems
 Any organizational change usually involves
paying attention to organizational culture

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IBM-1
Innovative changes often emerge from below
in organizations
 Making change stick requires persistence over
time and actions that need to be taken on
multiple fronts
 Change needs appropriately placed champions
to gain support throughout the organization
 The informal network of the organization is
an important part of mobilizing and
communicating organizational change

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IBM-2
Change requires marshaling of appropriate
resources
 Some changes are incremental, others
transformational
 Some smaller change actions often convey
powerful symbolic messages to help reinforce
the sincerity and credibility that senior
management attaches to the larger change

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Kodak-1
Organizational change involves handling
reactions of both internal and external
stakeholders
 Communication strategies need to be
designed for internal and external groups
 Reactions to change are likely to be
influenced by the success of previous changes
and the extent to which there has been
delivery on past promises

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Kodak-2
Change involves risk and uncertainty
 The consequences of change cannot always
be predicted
 Managers of change need to address the
question for staff of how will I be affected

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McDonald’s-1
Organizational changes occur in a
competitive, international business
environment
 This also means that to prepare for the
future, change may need to occur even when
things still appear to be going well
 Organizations face external pressures to
change such as providing socially responsible
products and services

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McDonald’s-2
Some changes fail to deliver on their intended
outcomes
 Change in and of itself is not necessarily good
for a company; careful assessment is needed
of the relevance and likely success of a
proposed change

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