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Branding Progress for McDonald Observatory Sandi Preston Branding Progress for McDonald Observatory How to use the Brand • Information on how to use the Brand is available online at http://www.as.utexas.edu/mcdonald/brand/ Branding Progress for McDonald Observatory New Observatory Logo • Completed December 2010 • Logo design by Sibley/Peteet Design Branding Progress for McDonald Observatory Redesign of Observatory’s public website •New website launched in May 2012 •Design by Leslie Ernst, development by Doug Addison, writing by Rebecca Johnson Branding Progress for McDonald Observatory New Friends Membership Materials • Writing by Suzanne Geiger; Design by Tillie Policastro, Marketing & Creative Services Branding Progress for McDonald Observatory Observatory Rack Card • Ad Campaign Copy by David Von Hatten, Design by Leslie Ernst, University Marketing & Creative Services Branding Progress for McDonald Observatory Observatory Tourism Ads • Ad Campaign Copy by David Von Hatten, Design by Leslie Ernst University Marketing & Creative Services Branding Progress for McDonald Observatory New McDonald Paper System • Designed by Tillie Policastro & Leslie Ernst, University Marketing & Creative Services Branding Progress for McDonald Observatory New McDonald Pocket Folder • Designed by Leslie Ernst, University Marketing & Creative Services Branding Progress for McDonald Observatory New logo on merchandise • All merchandise sold at the Visitors Center now has new logo