Transcript Power Marketing

MAKING A
DIFFERENCE
YOUR SPECIAL OPPORTUNITY
AS
AVIATION COMMUNITY
LEADERS
April 2012
M
GENERAL AVIATION
PILOTS
ARE
SPECIAL PEOPLE
J
THE BIG LIE
“THE MOST DANGEROUS
PART OF THE TRIP WAS THE
DRIVE TO THE AIRPORT”
J
GA FATALITIES
PER MILE
7 TIMES THAT OF
AUTOMOBILES
 49 TIMES THAT OF
AIRLINES
 ON A PAR WITH
MOTORCYCLES

J
RISKS IN FLYING
 SNEAKY
INSIDIOUS
 OFTEN CATCH PILOTS
BY SURPRISE

J
RISKS IN FLYING
HARD TO JUDGE:


PROBABILITY
CONSEQUENCES
J
RISKS IN FLYING
IF LEFT UNMANAGED,
ARE UNACCEPTABLE
M
GA RISK MANAGEMENT
TEACHING AND PRACTICE
IS FLAWED
M
GA RISK MANAGEMENT
TEACHING AND PRACTICE
IS FLAWED
 85%
OF ACCIDENTS
ARE CAUSED BY A FAILURE
IN RISK MANAGEMENT
 TRAINING
M
FOCUSES ON SKILL
WHEN STUDENTS
LEAVE TRAINING
THE ACCIDENT RATE
JUMPS BY ALMOST 50%
M
ACCIDENT RATE / 100,000
HRS.


M
STU TRAINING = 5.8
NEW PVT PILOT = 8.55
HOW RISK MANAGEMENT
IS TAUGHT
 TELLING
STORIES
 PASSING ALONG RULES
 MAKING UP SAYINGS
M
HOW PILOTS BECOME
“EXPERIENCED”
EXPOSING THEMSELVES TO
RISK
 EVALUATING THE RESULT

J
IF THEY DON’T SCARE
THEMSELVES
 PLACE
IT IN “ACCEPTABLE”
CATEGORY
 MAY HAVE JUST BEEN LUCKY
J
THE MORE TIMES A PILOT
GETS AWAY WITH A RISK
THE MORE
“ACCEPTABLE”
THE RISK BECOMES
J
IF THEY DO SCARE
THEMSELVES
THEY ADD THIS TO THE
LIST OF THINGS THEY
WON’T DO AGAIN
J
IF THE PILOT DOESN’T
RUN OUT OF LUCK
THEY BECOME
“EXPERIENCED”
J
EXPERIENCE IS A HARD
TEACHER
SHE GIVES THE TEST
FIRST
 THE LESSON COMES
AFTERWARD

J
MANY PILOTS
AND THEIR PASSENGERS
NEVER SURVIVE TO
GET THE LESSON
J
BUT EVEN A LONG LIST
OF
UNACCEPTABLE RISKS
DOESN’T PREPARE
PILOTS FOR
UNANTICIPATED RISKS
J
WE MUST BE PROACTIVE—
NOT REACTIVE—
ABOUT RISK MANAGMENT
M
CONDUCT
RISK SURVEILLANCE
LOOK FOR RISK
(Just as a mechanic
looks for defects
during an annual)
M
BEFORE TAKEOFF
PAVE
YOUR WAY TO A
SAFE FLIGHT
M
P ilot
A ircraft
enV ironment
E xternal pressures
M
P ilot
A
V
E
J
I
M
S
A
F
E
llness
edication
tress
lcohol
atigue, Food
motion
J
P
A ircraft
V
E
J
DENSITY ALTITUDE
J
P
A
enV ironment
E
M
WEATHER
M
DAY / NIGHT
J
P
A
V
E xternal pressures
M
EXTERNAL PRESSURES
DON’T LET THE
EXTERNAL PRESSURES
MAKE YOU
IGNORE RISKS
M
WHILE AIRBORNE
USE
CARE
TO
MANAGE RISK
M
C onsequences
A lternatives
R eality
E xternal pressures
M
M
RISK MANAGEMENT
SCAN
C onsequences
A lternatives
R eality
M
E xternal pressures
C onsequences
A
R
E
J
CONSEQUENCES
ALWAYS
THINK THROUGH
THE CONSEQUENCES
J
C
A lternatives
R
E
M
ALTERNATIVES
ALWAYS HAVE
ALTERNATIVES
M
FUEL / TIME
M
ALTERNATIVES
NOT JUST FOR
FUEL OR WEATHER
J
C
A
R eality
E
J
REALITY
DEAL WITH THINGS AS
THEY ARE —
NOT AS YOU
PLANNED THEM TO BE
J
BIGGEST CAUSE OF
CROSS-COUNTRY
FATALITIES?
J
BIGGEST CAUSE OF
CROSS-COUNTRY
FATALITIES?
CONTINUED VFR INTO
WORSENING WEATHER
J
REALITY
WHEN THINGS
CHANGE —
CHANGE YOUR PLAN
J
C
A
R
E xternal pressures
M
EXTERNAL PRESSURES
DON’T LET THE
EXTERNAL PRESSURES
MAKE YOU
IGNORE RISKS
M
DON’T TAKE RISKS
WITH JUST YOURSELF
OR YOUR FAMILY
THAT YOU WOULDN’T
TAKE WITH A
PLANELOAD OF
AIRLINE PASSENGERS
J
P
A
V
E
J
P ilot
A ircraft
enV ironment
E xternal pressures
J
C
A
R
E
M
C onsequences
A lternatives
R eality
E xternal pressures
M
MAKE A
DIFFERENCE
YOUR SPECIAL OPPORTUNITY
AS
AVIATION COMMUNITY
LEADERS
M