Transcript I Have a Press Release Now What? Paige Joyner, Maj. CAP Georgia Wing PAO.

I Have a Press Release
Now What?
Paige Joyner, Maj. CAP
Georgia Wing PAO
What kind of release is it?

Internal
– General Interest
– National Interest
– Local Interest
External
– General Interest
– National Interest
– Local Interest
Who is the audience?

Internal
– General Interest
– National Interest
– Local Interest

External
– General Interest
– National Interest
– Local Interest
Reach the right audience
with the right message at
the right time

Chose method of distribution based on
type of information being released
– Email
– Radio/TV
– Newspapers
– Telephone
Create a profile of your
audience

Whether communicating by the
written or spoken word, it pays to
analyze your audience first. This will
help ensure your message is received
as intended and that it achieves the
goals you set.
Audience Size


Communicating to a larger audience
usually entails a more formal style and
format.
Smaller groups may be more
comfortable with an informal
approach.
Internal ? External ?

Audiences that share our expertise
should understand the material with
little difficulty. However, the general
public will require additional
background information. While this
may bore some in your audience, a
worse problem is to leave others
totally perplexed. Your goal is for
everyone to understand your
message.
Plan for audience's
reaction

The effect your message will have
determines how you present your
information.
– Give correct details on a timely basis
– Gain audience’s participation
Bad News

If you need to deliver bad news,
always ensure that your information is
100% correct, or do not release it.
Anticipate and
address
questions


After crafting your message, review it
for any gaps that may generate
questions. A review from someone
else may identify particular issues or
questions to address.
Stay engaged with the media