Transcript Communicating Statistics – making an impact Future ideas in communications UNECE – Conference of European Statisticians Per Nymand-Andersen Berlin, 27-29 May 2013

Communicating Statistics – making an impact
Future ideas in communications
UNECE – Conference of European Statisticians
Per Nymand-Andersen
Berlin, 27-29 May 2013
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The importance of communicating statistics
Good sustainable decisions
Professional users and citizens
Knowledge based society
Policy accountability
Analysis & assessment
Statistical and
financial literacy
Policy making
Policy validations
Policy decisions
Policy options
Analysis & assessment
FACTUAL AND INDEPENDENT STATISTICS
The communication of statistics contributes to build public support and trust
for the pursuit of price and financial stability and prudent economic policies.
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The users of statistics and what do they want
Core users of statistics
Request for
Statistics
Governing Council/
Executive Board
Journalists/Media
Financial analysts
• • •• •••
Research/Academia
General public
High volume data users
Reporting institutions
 Serving the core professional market segment will amplify the statistics
message and reach a significant broader audiences, including the general public
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Future ideas in communications
From the pool of research, the TFA has extracted
 62 recommendations as the most valuable and fit
 applied with success by NCBs, FED, Eurostat or NSIs, international
organisations
 Nine self-contained “Islands of Excellence” – (IoE)
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Future ideas in communications
Island of Excellence
Examples of TFA recommendations
(# of recommendations in brackets)
Media /Journalists (8)
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Financial analysts (7)
 Easy to select country comparison
 Ability to select charts, graphs and associated
statistics directly from publications
Research /Academia(4)
 Promoting research based on central bank’s statistics
 Availability of micro data
High volume users (3)
 Facilitate the re-distribution of statistics
 Easy to use download facilities
Workshop, training, webinars
Using descriptive statistics in press releases
Adding deep links to series in press releases
Communicate in common terminology
Reporting institutions (3)  Provide reporting agents with monthly comparable
statistics (national & other national)
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Future ideas in communications
Island of Excellence
Examples of TFA recommendations
(# of recommendations in brackets)
Mobile statistics (2)
 E-book formats
 User required and user friendly statistics applications
for mobile devices
Visualisation (2)
 Explore common off-the-shelf visualisation tools fit for
statistics use
 Competition on use of visualisation of statistics
Website (24)
 Sharing of chart gallery
 One shop for euro area and associated national
statistics
User interaction (9)
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Website monitoring
User surveys and needs
Online call centre
Use of video to present statistics
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STC taking action and way forward
 The “Statistics Accessibility and Presentation” (STAP) leads and
contributes to:
 35 members (17 NCBs and 3 international organisations)
 The implementation and develop of new communications ideas
 Release of the first Statistics Paper Series
 Cooperation with IT Universities
 Free use of statistics - Statistics video translated to all languages
 Use of webinars to reach a large group of professional users
 Interacting with large data vendors for bulk downloads
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New e-publication standards
Interaction
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visualize the fiscal cliff
Interaction
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Let the user select own language
Interaction
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Tell the user of the most commonly used
statistics - Interaction
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Let the user map and chart statistics
Interaction
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STC taking action - Join efforts
The last missing kilometer
 communication function needs to be significantly prioritised based
on a statistics communication strategy
 build a communication point of interaction to statistics databases
 national statistics and international statistics have same interest of
communicating statistics
 significant statistics knowledge, know-how is available and regular
production and structured statistics infrastructures
 embrace the existing opportunities – significant
enhancements - less technical and less costly now
market
 open source and common contribution
 the last missing kilometer
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Communicating Statistics – making an impact
Future ideas in communications
Per Nymand-Andersen
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