CTSA Communications Activities

Thomas T. Fogg MS MPH Kameha Kidd, PhD March 2010

Communications KFC

 Recent meeting in Rockville, March 4-5, 2010  Several action items underway, two items to point out today: – Development of a CTSA Consortium Internal Communications Plan – Communication of CTSA Science Advances

Communications and the CMG

 CMG mission: to help increase the efficiency and effectiveness of the CTSA Consortium  CMG approach: – Initial focus on three principles of operation – project tracking, portfolio analysis, and communications – Flexible and adaptive, working with the CCEC and Consortium to integrate and establish a matrix for communication and information exchange  “Tiger Teams” from the Communications KFC will develop an internal communications plan for the Consortium, working with CMG

The Problem

 The CTSA consortium is a highly complex, diverse, dispersed organization – CCEC/CCSC – CC CHOC – 5 strategic goal committees – 13 key function committees – Many subgroups – Over 100 active projects – 46 member institutions, plus the NCRR – Over 2000 faculty and staff  Effective, efficient communication is critical to carrying out the CTSA mission

Communication Source Groups

 Source Groups – CCEC/CCSC – NCRR leadership and staff – SGCs – CC CHOC – KFCs – Developed  Needs of each group differ dramatically  “Tiger Teams” from Communications KFC will be formed to address each communications source group – Report to Communications KFC Steering Committee – Vet recommendations with source group leadership – Report progress to CCEC and CMG

Developing a Plan

 Needs assessment – survey/interviews with source group  Plan development – data-driven – build on Dixie Baker Plan/strawman communications plan – integrate with existing tools  Plan implementation – vehicles or tools – standards or policies

Steering Committee from Communications KFC

 Tom Fogg (Rochester)  Kameha Kidd (NCRR)  Michele Maclay (North Carolina)  Jamie Racklyeft (Michigan)  Bob Rice (Ohio State)  Stacey Scirocco (Yale)

Communication of Science Advances

 Session on science advances and other highlights – NCRR Office of Communications and Office of Science Policy – Defined types of information how utilized (science advance vs highlight) – Shared efforts to identify, track, and communicate information

Communication of Science Advances

 Moving forward: – Coordination between NCRR and CTSA Communications representatives – Developed CTSA Science Advance Template – Submission of science advances to NCRR Office of Communications and Program Official – Continue to post these and other highlights to the CTSA wiki

CTSA Science Advance Template

 PI Name  Institution  Project Title  Background  Advance  Public Health Impact Statement  NIH Directors theme(s) relevance  CTSA Strategic Goal relevance  How CTSA Enabled Advance  Grant Support  Publication Citation and Link (if applicable)