Transcript Media Pack - Central FM

Welcome to professional
advertising on 103.1 Central FM
Central FM is a local radio station for people in the Forth Valley with local
programming, news and sport.
Central FM….the story so far
• Central FM was launched in June 1990 and we have continued to grow in
listenership locally and worldwide since that day, we are an independently owned
business for the people of Forth Valley and their businesses
• We believe in local marketing; local studios, local presenters, local account
managers, local charities, local events and local clients. We provide round the clock
news bulletins, up to date traffic & travel information and keep the Forth Valley
moving along smoothly to great songs all the time!
• Central FM music policy is to play great songs aimed at our core target market 24 –
55 year olds - It is not a coincidence that our target audience is 24 - 55 year olds this is the age group who typically hold the purse strings in the household
• Central FM customer charter is to listen to, create and deliver the highest and most
professional radio campaigns
• Central FM has been the catalyst to find, keep and grow our clients customers for
many years, delivering their marketing needs and expectations.
Core Transmission Area
Central FM is the Forth Valley’s most listened to radio station!
DAB Transmission Area
Central FM is now broadcasting across Scotland on
Digital Radio to a potential 2.8 million people
A Snapshot of Central FM
• Our target audience is 24 – 55 year
olds
• Weekly, 48,400 adults choose to
listen to Central FM for an average
of 5.7 hours per week
• Our total listening hours per week
are 273,000
• The population of the Forth Valley is
214,100 with a quarter tuning into
Central FM!
• 50% of the population are ABC1’s
with 20% listening to Central FM
• Attracting 15,287 Facebook “likes”
• Followed by 5313 on Twitter
Sourced by RAJAR (www.rajar.co.uk) figures from Q2 2014
The Numbers
Sourced by RAJAR (www.rajar.co.uk) figures from Q2 2014
Advertising in a world of ad avoidance
Sourced by RAJAR (www.rajar.co.uk) figures from Q1 2014
Our Local 24 hour programming schedule
Monday - Friday
What
Who
06:00- 10:00
Joe Kilday
@ Breakfast
Joe Kilday
10:00-14:00
Central FM Daytime
including Retro Recall
Steve Courtney
14:00- 18:00
Liam McCann’s Home
Run
Liam McCann
18:00- 20:00
Peter & Roughie’s
Football Show
Peter & Alan
20:00- 21:00
All 80’s Central
Non-stop Music
21:00-06:00
Uninterrupted Hits
Non-stop Music
Central FM weekends include the Saturday & Sunday Breakfast 6am – 10am, Woolfy at the
weekend 10am - 2pm, Peter & Roughie Saturday Show from 2pm – 6pm, Saturday Night
Party 6pm – 9pm plus Central FM’s famous non-stop music
Our Current Partners
We are able to create bespoke advertising & sponsorship packages that suit the
needs of you and/or your clients.
Thank you for allowing Central FM to present this information. Should you have any
further questions, or require more information, please do not hesitate to contact us.
Thanks again
Central FM Office: 01786 577024