Transcript Document

KISS 100
Qtr4 2013 RAJAR
Key highlights – Qtr4 2013
•
KISS 100 now reaches over 1.8 million listeners every week
•
Market share is 4.6%
•
KISS listeners tune in for 9.3 million hours every week
•
KISS 100 comes top against all commercial and BBC stations for reach amongst 15-24s, 15-34s
•
KISS 100 is commercial share market leader amongst 15-24s, 15-34s and 15-44s
•
KISS has 1,073,000 ABC1 listeners, and 1.3m Housewives tuning into KISS every week
•
957,000 KISS 100 listeners (52%) don’t listen to Capital, and 1,551,000 (85%) don’t listen to Capital XTRA
•
•
The average age of a KISS UK listener is 28 (based on all respondents)
Over 5 million people listen to KISS across the UK every week
Source: RAJAR Q4 2013 Average Age Base: All Respondents
Key programming highlights – Qtr4 2013
•
•
•
•
•
•
Rickie, Melvin and Charlie grow their reach with 1.6m listeners across the UK and 824,000 listeners in
London each week
Jez now reaches 732,000 listeners every week between 9am and 12pm
Between 11am and 12pm KISSTORY now reaches 565,000 listeners in London
Between 12pm – 3pm Neev reaches 631,000 listeners
Between 3pm and 7pm Michael & Tinea increase their reach by 115,000 to 933,000 listeners in London
KISS has a 11% higher reach than Capital among 15-34s, and a 35% higher reach among 15-24s than
BBC Radio 1 (in the KISS TSA)
Source: RAJAR Q4 2013
The KISS Audience
59% of our listeners are affluent ABC1’s
53% of our listeners are female
Men 862
(47%)
800
700
593
651
600
Women
963
(53%)
500
C2DE
752
(41%)
319
400
300
170
68
55-64
45-54
35-44
0
25-34
100
25
65+
200
15-24
•
•
ABC1
1,073
(59%)
Source: RAJAR Q4 2013
Weekly reach
2156
1825
1756
1557
1306
958
593
470
Source: RAJAR Q4 2013
441
440
Market share
5
5
4.8
4.6
3.7
3.4
%
1.3
Source: RAJAR Q4 2013
1.3
1.1
0.9
Weekly reach to 15-24s
593
563
000s
212
210
183
102
Source: RAJAR Q4 2013
82
64
61
42
Market share amongst 15-24s
16.4
12.8
5.8
%
5.1
4.4
1.1
Source: RAJAR Q4 2013
1.1
1.1
0.7
0.5
Weekly reach to 15-34s
1,244
1,120
625
000s
616
349
283
250
229
210
98
Source: RAJAR Q4 2013
Market share amongst 15-34s
12.5
10.1
6.1
%
5.5
3.8
2.3
1.9
1.9
1.5
0.5
Source: RAJAR Q4 2013
KISS 100 TSA Map