Transcript Document

Kiss 100
Qtr1 2013 RAJAR
Key highlights – Qtr1 2013
•
Kiss 100 now reaches 1.6 million listeners every week
•
Market share is now at 3.9%,
•
Kiss listeners tune in for 8.3 million hours every week
•
Kiss 100 is the most listened to station in London amongst 15-24s.
•
Kiss 100 also comes top against all commercial and BBC stations for reach amongst 15-34s and all commercial
stations for share amongst 15-34s.
•
Kiss has 979,000 ABC1 listeners, and 1.2m Housewives tuning into Kiss every week
•
895,000 Kiss listeners (55%) don’t listen to Capital, and 1.4 million (86%) don’t listen to Choice
•
The average age of a Kiss UK listener is 28
•
4.1 million people listen to Kiss across the UK every week
Source: RAJAR Q1 2013 Average Age Base: All Respondents
Key programming highlights – Qtr1 2013
•
Rickie, Melvin and Charlie now reach 651,000 listeners between 0600-0900
•
Rickie, Melvin and Charlie reach 51% more 15-24s than Capital, and 12% more than Radio 1
•
Justin reaches 673,000 listeners every week at 0900-1200
•
Between 1100-1200, Kisstory reaches 452,000 listeners every week
•
Neev now reaches 599,000 listeners every week from 1200-1500
•
Michael & Clara, 1500-1900, have 779,000 listeners every week
•
Jez reaches 355,000 listeners between 1900-2200 Monday to Thursday
Source: RAJAR Q1 2013
The Kiss Audience
• 60% of our listeners are affluent ABC1’s
• 52% of our listeners are female
Men 776
(48%)
800
700
600
516
528
Women
845
(52%)
500
400
C2DE
642
(40%)
289
226
200
55
55-64
45-54
35-44
25-34
0
15-24
100
8
65+
300
ABC1
979
(60%)
Source: RAJAR Q1 2013
Weekly reach
1,950
1,861
1,750
1,621
1,243
000s
931
655
Source: RAJAR Q1 2013
574
473
430
Market share
5.6
4.6
4.2
4.2
3.9
3.9
1.8
%
1.3
Source: RAJAR Q1 2013
1.1
1.1
Weekly reach to 15-24s
516
454
323
000s
205
186
119
Source: RAJAR Q1 2013
94
74
67
23
Market share amongst 15-24s
16.8
9.2
%
6.3
5.2
3
Source: RAJAR Q1 2013
2.5
1.6
1.5
1.1
0.7
Weekly reach to 15-34s
1,043
952
671
000s
586
345
311
247
230
202
93
Source: RAJAR Q1 2013
Market share amongst 15-34s
11.7
8.3
5.7
%
5.6
3.7
3.5
3.0
2.2
1.7
0.6
Source: RAJAR Q1 2013
Kiss 100 TSA Map