Transcript Marketing L`Oreal brandstorm

Marketing
L’Oreal brandstorm
Carla Bosa, Marketing graduate 2009
Overview
• Introduction
• Why marketing at RMIT?
• Industry based learning year
• Program benefits
• L’Oreal brandstorm competition
• My accomplishments
• Leading the way
RMIT University©2010
University©2008
Information
2010 Career
Technology
Advisers' Seminar
Services
2
Why marketing at RMIT?
• Highly regarded and recognised
• Renowned reputation in the business Industry
• Challenges students beyond the classroom
• Combines tertiary education with industry experience
RMIT University©2010
University©2008
Information
2010 Career
Technology
Advisers' Seminar
Services
3
Industry based learning (IBL) year
Objectives
• Provide insight into the
marketing industry
• Gain industry experience
• Create a competitive edge
• Create practical
understanding
RMIT University©2010
University©2008
Information
2010 Career
Technology
Advisers' Seminar
Services
4
Industry based learning (IBL) year
Outcomes:
• Adjust to corporate life
• Understand work ethics
and expectations
• Gain an industry based
understanding of the
program
• Receive extended
opportunities
RMIT University©2010
University©2008
Information
2010 Career
Technology
Advisers' Seminar
Services
5
Program benefits
• Real life problem-solving
• Lecturers/mentors
• University life
• Overseas opportunities
• Extra-curricular activities
RMIT University©2010
University©2008
Information
2010 Career
Technology
Advisers' Seminar
Services
6
L’Oreal brandstorm competition
• Dynamic marketing game
• Combines marketing
theory and creativity
• Opportunity to compete
globally
• Recognition from RMIT
and local community
RMIT University©2010
University©2008
Information
2010 Career
Technology
Advisers' Seminar
Services
7
My Accomplishments
• Industry based learning year
• 2008 Australian L’Oreal Brandstorm competition
• 2008 Global L’Oreal Brandstorm competition
• Academic success
• Ambassador for RMIT’s marketing program
• Nominated for academic awards
• Employment opportunities
RMIT University©2010
University©2008
Information
2010 Career
Technology
Advisers' Seminar
Services
8
Leading the way
RMIT’s Bachelor of Business (Marketing) is a program of great
opportunities, academic success and self-development.
RMIT University©2010
University©2008
Information
2010 Career
Technology
Advisers' Seminar
Services
9